Whether you have been in business for a long time, a short time or are just starting out, it’s imperative for you to know who your target market is.
When you have been in business for a long time it is easy to get lulled into believing that who you started out with as a target market is still your target market. And while it may be, failing to revisit this major piece of business is basically failing your business.
The Importance of Knowing Your Target Market
Every so often you need to look at your target market and put it through a series of questions to determine if it is indeed still your market. Additionally, you need to determine who else you can expand your reach to as well as how to find them.
It’s important for you to always know exactly who your client or customer is or else you are wasting your time and resources.
You Can’t Help Everyone
A big mistake solopreneurs and small business owners make is that they help everyone. I know, I did the same thing, and boy did it make marketing difficult. I was practically saying something different to every person I met in case they might be a prospect and hear something that would make them go “Oh, I want to work with her.” But it didn’t work; it was stressful.
Getting very specific is the key to finding ideal clients and customers that will buy your products and services.
What Is A Target Market
A target market is a specific group of consumers at which a company aims its products and services.
You may also have heard the term ‘niche’ and that you need to determine who yours is. Your niche is more specifically defined as a small but profitable segment of a market which makes it easier for you to focus your attention on and market to.
The beauty of a niche is that you can create your own by identifying needs or wants that your prospects and clients have, and offer solutions that will satisfy their needs and wants.
Once you know your target market, you can get clearer on how to attract clients to you and focus on being their solution.
Would you like an easy way to discover your target market or to expand the one you already have? Sign up below for my FREE 7 Day Client Attractor Challenge. In 7 days you will know exactly who your target market is, where they are and what to do to reach them!
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