The one thing that will give you the advantage

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In life and in business you have ONE thing that gives YOU the advantage over anyone else.

What that one thing is.

It’s YOU.  I cannot tell you how often I’ve heard this: “Once I started listening to myself everything changed.”

Maybe you are someone who already knows this and uses it to your advantage and maybe you might be like I used to be and are listening to everyone else tell you what you should do.

I spent a good portion of my life (nevermind my business) listening to others. I did that because I didn’t feel confident in myself or my ability. Not the best combination when starting a business, let me tell ya. I thought that others knew what was best for me. It includes a laundry list of people from my close family to other coaches and mentors.  Everyone has good intentions, yet when you listen to someone other than you, you put yourself at a distinct disadvantage.

How to use yourself as the advantage.

One thing I learned was that no one else, no matter how well-intentioned, educated or experienced could tell me what was best for me. Only I knew that. For a very long time I’ve said “we are all unique and specially made” and that is because there is only ONE of you. Somehow my mantra got lost on me and I allowed outside influences to drive my actions.

And it wasn’t until I finally had done just about everything the someone else wanted me to do or thought it would be good for me and got nothing that I knew something had to change and that was I had to change.

So then, how do you use yourself as the advantage? I usually like to give you a number of tips or suggestions and today I’m only give you one. It’s this:

BE YOURSELF, BE ONLY YOURSELF BECAUSE BEING YOURSELF IS THE SECRET TO YOUR SUCCESS

In addition to that, I’m also encouraging you to sign up for my free offer below because it will help you find the target market that fits you and what’s better than working with people that you really enjoy? Nothing, in fact, it’s so awesome that you’ll not want to miss out.

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Do you know what your target market struggles with?

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I hope you can answer YES! I sure do!  If not, then it’s time that you do.

Time To Get Clear On Who and What Your Target Market Struggles With

One thing that I have noticed (myself included – as I’ve been there too) is that service professionals like to think they can help everyone.  It’s a kind of “leave no one behind” mentality.

I get it, I really do – when I first started out I balked at learning what specifically the people I wanted to work with struggled with because I believed I could help with everything. I can remember when I was in coaching school, I was on a call with my mentor coach and she was talking about choosing a target market and I was so set against it.  I’m not a very vocal participant on a call but on that call, boy I sure was.

I felt I had to defend my reasons for why I felt I could help everyone. Fast forward to today and now I know without a doubt that that’s one sure fire way to fail. I’ll repeat that, not being dialed in to what your target market struggles with is a sure fire way to fail – yup, cause I failed.

What Changed My Mind.

My mind started to quickly change when I didn’t have any clients and I wasn’t getting any clients. What I was getting when I networked or talked with people about what I did was “That’s nice” and end of conversation. No one was interested. And of course, with no one interested, I wasn’t making any money and I knew I had to do something different. I remembered that call with my mentor coach and so I thought, “well, heck, I’ll get specific with a target market and learn more about what they struggle with and see what happens.”

Here Is What Happened.

As you might expect, a funny thing happened, I not only learned what their challenges were, I saw clearly what I did that helped them solve those challenges. As the saying goes “light dawns on marblehead” and I really saw that I couldn’t help everyone (side note: not everyone wants to be helped) and I could only help those that connected with me and what I did.

Kind of a no-brainer, I know but still you’ll be surprised. Maybe you are shaking your head thinking “Kim, you are so wrong.” I respect that and let me share with you a few bits of information that might have you thinking differently.

My previous blog post was about having a system for attracting clients. You can read it here.

Reasons You Want to Choose Who You Work With.

  • Marketing your business will be easy. You have one message that just those you want to reach will see and say yes to.
  • You’ll easily be able to talk about what you do. With your one message, you will always know what to say and never walk away thinking, “no why didn’t I say x?”
  • It gives you direction. You will no longer waste time talking to people who are not your “peeps”.
  • Time and money will be used wisely. You will no longer waste time or money doing things that do not lead you to your goals and spending money on marketing or opportunities you think might help you. Where you spend your time and money will be specifically where you want them to be.
  • It puts you in a place of confidence. Knowing exactly what you do, how you help and who you work with gives you a confidence that will motivate you to grow your business in exceptional ways.

I hope you can see why it’s important for you to be at choice! What WILL you choose?

Would you like an easy way to discover your target market or to expand the one you already have? Sign up below for my FREE 7 Day Client Attractor Challenge. In 7 days you will know exactly who your target market is, where they are and what to do to reach them!

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Don’t make THIS mistake in your business…

audience-ezine-1-19-17Whether you have been in business for a long time, a short time or are just starting out, it’s imperative for you to know who your target market is.

When you have been in business for a long time it is easy to get lulled into believing that who you started out with as a target market is still your target market. And while it may be, failing to revisit this major piece of business is basically failing your business.

The Importance of Knowing Your Target Market

Every so often you need to look at your target market and put it through a series of questions to determine if it is indeed still your market. Additionally, you need to determine who else you can expand your reach to as well as how to find them.

It’s important for you to always know exactly who your client or customer is or else you are wasting your time and resources.

You Can’t Help Everyone

A big mistake solopreneurs and small business owners make is that they help everyone. I know, I did the same thing, and boy did it make marketing difficult. I was practically saying something different to every person I met in case they might be a prospect and hear something that would make them go “Oh, I want to work with her.” But it didn’t work; it was stressful.

Getting very specific is the key to finding ideal clients and customers that will buy your products and services.

What Is A Target Market

A target market is a specific group of consumers at which a company aims its products and services.

You may also have heard the term ‘niche’ and that you need to determine who yours is. Your niche is more specifically defined as a small but profitable segment of a market which makes it easier for you to focus your attention on and market to.

The beauty of a niche is that you can create your own by identifying needs or wants that your prospects and clients have, and offer solutions that will satisfy their needs and wants.

Once you know your target market, you can get clearer on how to attract clients to you and focus on being their solution.

Would you like an easy way to discover your target market or to expand the one you already have? Sign up below for my FREE 7 Day Client Attractor Challenge. In 7 days you will know exactly who your target market is, where they are and what to do to reach them!

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Do You Have a Client Attraction System?

7-day-challengeIn order to be a Client Attractor, you need to have a system for attracting clients.

If your business is one of the many that just “wing it” when it comes to knowing their client, you are leaving lots of opportunities and money on the table. Practically every business owner I talk to says that out of their goals for the year they want to make more money. And who doesn’t? Yet when I ask them how they are going to do that they aren’t sure.

A Surefire Way To Make More Money In Your Business.

One of the best ways to make more money in your business is to increase your client base (or your customer base as the case my be). I’m not just talking the number of people you add to your mailing list I’m talking about those who buy. And the best way to find those people is to know precisely where your ideal clients are and how to reach them. And again, when I ask business owners if they know where their ideal people are and how they will reach them, I get a lot of shrugging of the shoulders!

I don’t know about you, but that is certainly no way to make more money.

How To Know Where Your Ideal Clients Are.

The best way to know exactly who will be attracted to you so you can attract them is to KNOW right down to the who they are so that you can speak their language, go where they are and attract them like crazy. Here are a few steps to get started:

  • Pick a category of people who you serve. For example, start-up businesses, sales and marketing, health professionals to name a few.
  • Get super specific within this category.  Are they online businesses, brick and mortar, other?
  • Know what they struggle with. What are their challenges that you will help them solve.
  • Identify where they are. Where do they network, what groups are they in, find where they are so you can target your efforts there.

Why It’s Important To Have A Client Attraction System.

As you might already see, it’s important that you know exactly who you serve and narrow it down so that your efforts are on point and so that you can easily know who and where to market to.  It’s important that you know what they struggle with so that you can show up and solve their problems and be their superstar and it’s important that you know where they are so you can attract ideal clients easily and consistently.

And that my friend, is what will help you make more money this year, grow your business and be able to do some amazing work with awesome clients that are just perfect for you and you for them!

Now if you liked these tips, you’ll love my FREE 7 Day Challenge:  Be a Client Attractor NOW. Sign up and in just 7 Days you will know EXACTLY what to do to be an amazing client attractor because you will have your very own client attraction system!

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What is it you want to experience in your business?

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It’s the first week of a new year! Happy New Year. Just what do you want to experience in your business?

Why it’s important for you to know what you want to experience.

As a business owner, you spend a lot of time trying to figure out exactly what you want your client to experience. You ask, you test, you record the results, and then you go out and give them exactly that.

And for the most part, it’s the right thing to do to be successful. After all, if they aren’t looking for what you offer, they won’t buy and you won’t have a business.

Yet, what often happens, especially in a very small business or one that is run by you and you alone is that you end up running a business that is the exact opposite of what you want for yourself and your life.

Yes, you may be wildly successful in growing your business and making money, but are you happy? If the answer is no, then it’s time for you to ask yourself “what is it I want to experience in my business?”

See, in order to be happy, you need to do things that work for you and will make you happy.

Business is not just about growth and making money.

Sometimes business is about what works for you. As Emily Ley discovered, sometimes we have to make giant business decisions that will change our businesses and lives in order to be happy. You can read about Emily’s giant business decision and what it means to her and her business here.

I’ve spoken to several of my business colleagues who recently decided to make giant business decisions for themselves for this year. Many of them told me that they were going to stop doing the things that they hated doing and either delete them entirely or delegate them. They also said they wanted to do more quality work, rather than more work.

What do you want to do this year in your business?

Behind the scenes of business success

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I was reading Daymond John’s book  The Power of Broke where he tells readers “Remember, you are the brand.” It’s a very powerful reminder. One that many business owners forget. And if Daymond John is saying it you know it’s something to listen to since he’s all about business success.

If you are a fan of Shark Tank, you know that many times the Sharks invest in the person. I know I’ve watched and thought “wow, I can’t believe they invested in that.” What the Shark was doing was investing in the person. One of the best things you can do for your business success it to own your brand. Your brand is so much more than a logo and colors.

Your brand is so much more than your logo

Your brand is a combination of elements that all add up to your brand is the PROMISE of an EXPERIENCE.

Your brand is an opportunity for you to create:

  • Meaningful, thought-provoking connections with your customers and clients
  • Focus, intention and energy for you in building your business

Ways you can create an amazing brand for business success

There is so much more to your brand than a logo and a tagline or something snazzy. Yes, those are parts of your brand and they all lead to brand awareness, you however, want to create that meaningful, thought-provoking connection with your customers and clients so that they will be loyal to you for a long, long time.

In order for you to do that in such a way that it leads to your business success answer each of the following questions:

  • What is my Unique Brilliance?
  • What am I a Stand for in my business?
  • What am I an Expert at?
  • What is my Brand Promise?
  • What are my Brand Values?
  • What is my Brand Client Experience?
  • What is the Personality of my Brand?

If you would like to learn more about your Unique Brilliance click here.  In upcoming blogs, we’ll discuss in depth each of the above-mentioned questions but for now, go ahead and answer the questions for yourself, it’s a great start. I know you are interested in creating an amazing brand so give yourself at least 30 minutes to answer the questions.

Keys to Improving Your Brand

As you answer the questions, keep in mind the brand you have (if you have a brand at this moment) and whether or not it is the brand you want to have in the future. If it is, great, how can you improve upon it? If it isn’t what do you want your brand to convey? What do you want it to say about you? What do you want your customer’s/client’s experience to be?

Now is a great time to look to the future and the experiences your customers and clients get and will get from doing business with you.

Once you answer the above questions, shoot me an email at kim@kimravida.com and tell me what you discovered, what you are excited about and how will knowing what you now know lead you to your business success!

 

 

It’s what you do that counts

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If you can remember that it’s what you do that counts, then what happens to you won’t matter.

Today, no matter what happens, step back and remember that what you do counts. Are you reacting in a way that is negative or positive to yourself and others? Are you reacting in the same way for basically everything?

I like to teach my clients to respond rather than react, but first they need to know how they react in order to move to responding. When you can respond, you give yourself the option of being at choice. React, pretty much is just a default that happens automatically and often unconsciously.

Have you ever said, “Oh my gosh, I didn’t mean to do that?” or “I have no idea why I got so upset.” That’s your unconscious leading your actions rather than you being the leader. If you would like to react in a new, positive empowering way you can, all you need to do is start to notice how you react and then decide to change it. Then you can choose to respond.

 

 

How to make progress toward your goals

www.kimravida.com (2)The number one thing that you as a business owner needs to do in order to reach your goals is to know exactly where you are going.

Toward or Away?

Are you moving toward your goals or away from them? You may be saying “well, of course I’m moving toward them.” AND how do you know?

You move toward your goals when you are actively heading in the direction of your goal. Let’s take make money. If you are actively going out and signing on clients or selling your products and services and have actual money coming in then you are moving toward your goal of making money.

Let’s say though you are saying to yourself “I don’t want to be poor” or “I don’t want to not be able to pay my bills this month” then you are moving away from your goal.

What’s The Difference.

You may be thinking “ya but, if I am motivated by not being able to pay my bills, I’ll go out and get the clients I need so that I don’t find myself in that position.” And I can see why you would think that. However, the problem with moving away is that at some point you get far enough away from that feeling of what you don’t want that your motivation stops and you end up creating that same thing that you didn’t want.

Yes, it does create an initial case of being motivated because you don’t want that but when the motivation disappears what happens is the exact thing you didn’t want.

And so then, if you are moving toward what you do want such as plenty of money to easily pay your bills and then some, you realize that you can do more and you set higher goals. So instead of just having plenty of money to easily pay your bills, you will want money to perhaps give your favorite clients gifts or even give a gift to yourself or something of the like.

Move away from creates inconsistent results.  Move toward creates consistent results and then some.

Remember though, saying “plenty of money” is not enough to be able to reach your goal, as you’ll learn below you want to be specific as in a dollar amount of what it is you want.

How To Set Goals That Make It Easy to Move Toward.

Lay out your goal(s) and determine what will move you forward stated in the positive.  Ask yourself the following questions:

  • Is my goal simple and specific?
  • Is is meaningful to me?  In other words, what is in it for you?
  • Is it achievable? How will other areas of my life be impacted?
  • Is it realistic and responsible and good for all?
  • Is it timed toward what I want? Put a date on when the goal will be completed.

There is ONE piece that will have you move toward reaching and accomplishing your goal consistently and that is As If Now. As if you already have the goal.

Let’s say you want your goal to be as of December 31, 2016, you will write your goal As If Now: It is December 31, 2016 and I am now making $10,000 per month every month.

By doing so you move out of (or let’s say away from) wishing versus desiring.  Wishing is saying “that would be nice if that happened someday.” Desiring is creating a connection between your wanting and taking the action to get it.

What will it be for you? Are you ready to move toward? Go ahead and share your thoughts on my below or pop over to my Facebook page and share with me what it is you are moving toward. Feel free to state your goal as As If Now and what your first action step is that you will take to get you closer to your goal!

How are you at attracting clients to you?

11-17-16 ezineIf you said “I’m great at it!”  Yippeee that makes me very happy and please post your tips so that others can learn from you and your expertise.

If you said “I’m not that great at it.”  Then you are in the right place because I’m going share with you a few ways in which you can attract all the clients you want!

KNOW WHO THE PEOPLE YOU SERVE ARE

It’s not enough to hang out your business shingle; you have to be specific about WHO it is you help.  When they see your marketing and advertising, they’ll be able to say “Ohhh, I’m interested in what this person is saying.”  Therefore, YOU need to know what you need to be saying and writing so that you will “speak” to your people and attract them to you.

Several questions that most people never ask or even consider are:

  1. Is this segment big enough (it must be 10,000 people or more)?
  2. Are my services what my people will likely accept and say yes to?
  3. Do they want to solve their problem?
  4. Will they pay me for my services?

If the answers are yes to ALL of them, you are in the right place.  If not, no matter what you do you will not be able to succeed as you’ll be swimming upstream making things extremely difficult for you and your business.

Remember, people have to say yes to you in order for you to have business, you want to make that as easy as possible for them to do so.

KNOW WHAT THEIR SPECIFIC PROBLEM IS THAT YOU HELP THEM SOLVE

Once you know the WHO of it all, the people you serve and want to work with, it’s important to know WHAT their specific problem(s) is.  This is again a key piece in creating a client attractor plan of action that leads to you having clients.

Here are a few key components for you to begin brainstorming:

  • The problem they Experience daily
  • The solution they Want instead
  • What do they need to Learn/Know/Do
  • What is their Ultimate Outcome
  • What is their Why?

KNOW WHERE THEY ARE SO YOU CAN CONNECT WITH THEM

Once you know your WHO and WHAT their specific problem is, spend time researching where your people are.  I can’t tell you how many people I talk to and have worked with who just go out to random networking events or join any online group without doing research to see whether or not it is the place for them to be spending time at or in.

And it’s usually because they haven’t done the work it takes to determine their who and the problems they have so they basically barking up the wrong tree and then feel frustrated because they aren’t seeing any results.

One of the best things you can do for your business success is to do the work before hand to lay the foundation so that you are in the right place at the right time with the right people!

Go ahead and take the time to do the above and you won’t be sorry.  In fact, you might be doing the celebration dance of working with those people who make your heart sing and pay you what you are worth.  It is what you want, isn’t it?

If you want specific help to solve your own client attraction woes, sign up for the 30-Day Rapid Results Program.  In 30 Days you have a Clear Client Attractive Branding Message, Know Who Your People Are and Create a Yes I Want to Work with You Client Attractor Offer!

Email me at kim@kimravida.com with “I want a client attractive business” in the subject if this sounds attractive to you and we’ll talk.  Get what you want out of your business!

What successful people do: They keep going

11-15-16 used for Tuesday ThoughtThought for the day.

So often we hit a snag or a snafu and we give up.  We say that we’ll do it later but then later never comes.  We then say we don’t have the time to do it later and we can’t do it because of this or because of that.

Eliminate the excuses and do what the clock does and keep going!

You’ll be amazed at the results you get, the increase in energy and the feelings of accomplishment!

Who is with me and the clock?  If you are, please share and let’s create some success for ourselves and the world!