The one thing that will give you the advantage


In life and in business you have ONE thing that gives YOU the advantage over anyone else.

What that one thing is.

It’s YOU.  I cannot tell you how often I’ve heard this: “Once I started listening to myself everything changed.”

Maybe you are someone who already knows this and uses it to your advantage and maybe you might be like I used to be and are listening to everyone else tell you what you should do.

I spent a good portion of my life (nevermind my business) listening to others. I did that because I didn’t feel confident in myself or my ability. Not the best combination when starting a business, let me tell ya. I thought that others knew what was best for me. It includes a laundry list of people from my close family to other coaches and mentors.  Everyone has good intentions, yet when you listen to someone other than you, you put yourself at a distinct disadvantage.

How to use yourself as the advantage.

One thing I learned was that no one else, no matter how well-intentioned, educated or experienced could tell me what was best for me. Only I knew that. For a very long time I’ve said “we are all unique and specially made” and that is because there is only ONE of you. Somehow my mantra got lost on me and I allowed outside influences to drive my actions.

And it wasn’t until I finally had done just about everything the someone else wanted me to do or thought it would be good for me and got nothing that I knew something had to change and that was I had to change.

So then, how do you use yourself as the advantage? I usually like to give you a number of tips or suggestions and today I’m only give you one. It’s this:


In addition to that, I’m also encouraging you to sign up for my free offer below because it will help you find the target market that fits you and what’s better than working with people that you really enjoy? Nothing, in fact, it’s so awesome that you’ll not want to miss out.

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Do you know what your target market struggles with?


I hope you can answer YES! I sure do!  If not, then it’s time that you do.

Time To Get Clear On Who and What Your Target Market Struggles With

One thing that I have noticed (myself included – as I’ve been there too) is that service professionals like to think they can help everyone.  It’s a kind of “leave no one behind” mentality.

I get it, I really do – when I first started out I balked at learning what specifically the people I wanted to work with struggled with because I believed I could help with everything. I can remember when I was in coaching school, I was on a call with my mentor coach and she was talking about choosing a target market and I was so set against it.  I’m not a very vocal participant on a call but on that call, boy I sure was.

I felt I had to defend my reasons for why I felt I could help everyone. Fast forward to today and now I know without a doubt that that’s one sure fire way to fail. I’ll repeat that, not being dialed in to what your target market struggles with is a sure fire way to fail – yup, cause I failed.

What Changed My Mind.

My mind started to quickly change when I didn’t have any clients and I wasn’t getting any clients. What I was getting when I networked or talked with people about what I did was “That’s nice” and end of conversation. No one was interested. And of course, with no one interested, I wasn’t making any money and I knew I had to do something different. I remembered that call with my mentor coach and so I thought, “well, heck, I’ll get specific with a target market and learn more about what they struggle with and see what happens.”

Here Is What Happened.

As you might expect, a funny thing happened, I not only learned what their challenges were, I saw clearly what I did that helped them solve those challenges. As the saying goes “light dawns on marblehead” and I really saw that I couldn’t help everyone (side note: not everyone wants to be helped) and I could only help those that connected with me and what I did.

Kind of a no-brainer, I know but still you’ll be surprised. Maybe you are shaking your head thinking “Kim, you are so wrong.” I respect that and let me share with you a few bits of information that might have you thinking differently.

My previous blog post was about having a system for attracting clients. You can read it here.

Reasons You Want to Choose Who You Work With.

  • Marketing your business will be easy. You have one message that just those you want to reach will see and say yes to.
  • You’ll easily be able to talk about what you do. With your one message, you will always know what to say and never walk away thinking, “no why didn’t I say x?”
  • It gives you direction. You will no longer waste time talking to people who are not your “peeps”.
  • Time and money will be used wisely. You will no longer waste time or money doing things that do not lead you to your goals and spending money on marketing or opportunities you think might help you. Where you spend your time and money will be specifically where you want them to be.
  • It puts you in a place of confidence. Knowing exactly what you do, how you help and who you work with gives you a confidence that will motivate you to grow your business in exceptional ways.

I hope you can see why it’s important for you to be at choice! What WILL you choose?

Would you like an easy way to discover your target market or to expand the one you already have? Sign up below for my FREE 7 Day Client Attractor Challenge. In 7 days you will know exactly who your target market is, where they are and what to do to reach them!

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Don’t make THIS mistake in your business…

audience-ezine-1-19-17Whether you have been in business for a long time, a short time or are just starting out, it’s imperative for you to know who your target market is.

When you have been in business for a long time it is easy to get lulled into believing that who you started out with as a target market is still your target market. And while it may be, failing to revisit this major piece of business is basically failing your business.

The Importance of Knowing Your Target Market

Every so often you need to look at your target market and put it through a series of questions to determine if it is indeed still your market. Additionally, you need to determine who else you can expand your reach to as well as how to find them.

It’s important for you to always know exactly who your client or customer is or else you are wasting your time and resources.

You Can’t Help Everyone

A big mistake solopreneurs and small business owners make is that they help everyone. I know, I did the same thing, and boy did it make marketing difficult. I was practically saying something different to every person I met in case they might be a prospect and hear something that would make them go “Oh, I want to work with her.” But it didn’t work; it was stressful.

Getting very specific is the key to finding ideal clients and customers that will buy your products and services.

What Is A Target Market

A target market is a specific group of consumers at which a company aims its products and services.

You may also have heard the term ‘niche’ and that you need to determine who yours is. Your niche is more specifically defined as a small but profitable segment of a market which makes it easier for you to focus your attention on and market to.

The beauty of a niche is that you can create your own by identifying needs or wants that your prospects and clients have, and offer solutions that will satisfy their needs and wants.

Once you know your target market, you can get clearer on how to attract clients to you and focus on being their solution.

Would you like an easy way to discover your target market or to expand the one you already have? Sign up below for my FREE 7 Day Client Attractor Challenge. In 7 days you will know exactly who your target market is, where they are and what to do to reach them!

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Do You Have a Client Attraction System?

7-day-challengeIn order to be a Client Attractor, you need to have a system for attracting clients.

If your business is one of the many that just “wing it” when it comes to knowing their client, you are leaving lots of opportunities and money on the table. Practically every business owner I talk to says that out of their goals for the year they want to make more money. And who doesn’t? Yet when I ask them how they are going to do that they aren’t sure.

A Surefire Way To Make More Money In Your Business.

One of the best ways to make more money in your business is to increase your client base (or your customer base as the case my be). I’m not just talking the number of people you add to your mailing list I’m talking about those who buy. And the best way to find those people is to know precisely where your ideal clients are and how to reach them. And again, when I ask business owners if they know where their ideal people are and how they will reach them, I get a lot of shrugging of the shoulders!

I don’t know about you, but that is certainly no way to make more money.

How To Know Where Your Ideal Clients Are.

The best way to know exactly who will be attracted to you so you can attract them is to KNOW right down to the who they are so that you can speak their language, go where they are and attract them like crazy. Here are a few steps to get started:

  • Pick a category of people who you serve. For example, start-up businesses, sales and marketing, health professionals to name a few.
  • Get super specific within this category.  Are they online businesses, brick and mortar, other?
  • Know what they struggle with. What are their challenges that you will help them solve.
  • Identify where they are. Where do they network, what groups are they in, find where they are so you can target your efforts there.

Why It’s Important To Have A Client Attraction System.

As you might already see, it’s important that you know exactly who you serve and narrow it down so that your efforts are on point and so that you can easily know who and where to market to.  It’s important that you know what they struggle with so that you can show up and solve their problems and be their superstar and it’s important that you know where they are so you can attract ideal clients easily and consistently.

And that my friend, is what will help you make more money this year, grow your business and be able to do some amazing work with awesome clients that are just perfect for you and you for them!

Now if you liked these tips, you’ll love my FREE 7 Day Challenge:  Be a Client Attractor NOW. Sign up and in just 7 Days you will know EXACTLY what to do to be an amazing client attractor because you will have your very own client attraction system!

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Behind the scenes of business success

ixgpcausaom-remy-baudouinHow to create your business success

I was reading Daymond John’s book  The Power of Broke where he tells readers “Remember, you are the brand.” It’s a very powerful reminder. One that many business owners forget. And if Daymond John is saying it you know it’s something to listen to since he’s all about business success.

If you are a fan of Shark Tank, you know that many times the Sharks invest in the person. I know I’ve watched and thought “wow, I can’t believe they invested in that.” What the Shark was doing was investing in the person. One of the best things you can do for your business success it to own your brand. Your brand is so much more than a logo and colors.

Your brand is so much more than your logo

Your brand is a combination of elements that all add up to your brand is the PROMISE of an EXPERIENCE.

Your brand is an opportunity for you to create:

  • Meaningful, thought-provoking connections with your customers and clients
  • Focus, intention and energy for you in building your business

Ways you can create an amazing brand for business success

There is so much more to your brand than a logo and a tagline or something snazzy. Yes, those are parts of your brand and they all lead to brand awareness, you however, want to create that meaningful, thought-provoking connection with your customers and clients so that they will be loyal to you for a long, long time.

In order for you to do that in such a way that it leads to your business success answer each of the following questions:

  • What is my Unique Brilliance?
  • What am I a Stand for in my business?
  • What am I an Expert at?
  • What is my Brand Promise?
  • What are my Brand Values?
  • What is my Brand Client Experience?
  • What is the Personality of my Brand?

If you would like to learn more about your Unique Brilliance click here.  In upcoming blogs, we’ll discuss in depth each of the above-mentioned questions but for now, go ahead and answer the questions for yourself, it’s a great start. I know you are interested in creating an amazing brand so give yourself at least 30 minutes to answer the questions.

Keys to Improving Your Brand

As you answer the questions, keep in mind the brand you have (if you have a brand at this moment) and whether or not it is the brand you want to have in the future. If it is, great, how can you improve upon it? If it isn’t what do you want your brand to convey? What do you want it to say about you? What do you want your customer’s/client’s experience to be?

Now is a great time to look to the future and the experiences your customers and clients get and will get from doing business with you.

Once you answer the above questions, shoot me an email at and tell me what you discovered, what you are excited about and how will knowing what you now know lead you to your business success!



How are you at attracting clients to you?

11-17-16 ezineIf you said “I’m great at it!”  Yippeee that makes me very happy and please post your tips so that others can learn from you and your expertise.

If you said “I’m not that great at it.”  Then you are in the right place because I’m going share with you a few ways in which you can attract all the clients you want!


It’s not enough to hang out your business shingle; you have to be specific about WHO it is you help.  When they see your marketing and advertising, they’ll be able to say “Ohhh, I’m interested in what this person is saying.”  Therefore, YOU need to know what you need to be saying and writing so that you will “speak” to your people and attract them to you.

Several questions that most people never ask or even consider are:

  1. Is this segment big enough (it must be 10,000 people or more)?
  2. Are my services what my people will likely accept and say yes to?
  3. Do they want to solve their problem?
  4. Will they pay me for my services?

If the answers are yes to ALL of them, you are in the right place.  If not, no matter what you do you will not be able to succeed as you’ll be swimming upstream making things extremely difficult for you and your business.

Remember, people have to say yes to you in order for you to have business, you want to make that as easy as possible for them to do so.


Once you know the WHO of it all, the people you serve and want to work with, it’s important to know WHAT their specific problem(s) is.  This is again a key piece in creating a client attractor plan of action that leads to you having clients.

Here are a few key components for you to begin brainstorming:

  • The problem they Experience daily
  • The solution they Want instead
  • What do they need to Learn/Know/Do
  • What is their Ultimate Outcome
  • What is their Why?


Once you know your WHO and WHAT their specific problem is, spend time researching where your people are.  I can’t tell you how many people I talk to and have worked with who just go out to random networking events or join any online group without doing research to see whether or not it is the place for them to be spending time at or in.

And it’s usually because they haven’t done the work it takes to determine their who and the problems they have so they basically barking up the wrong tree and then feel frustrated because they aren’t seeing any results.

One of the best things you can do for your business success is to do the work before hand to lay the foundation so that you are in the right place at the right time with the right people!

Go ahead and take the time to do the above and you won’t be sorry.  In fact, you might be doing the celebration dance of working with those people who make your heart sing and pay you what you are worth.  It is what you want, isn’t it?

If you want specific help to solve your own client attraction woes, sign up for the 30-Day Rapid Results Program.  In 30 Days you have a Clear Client Attractive Branding Message, Know Who Your People Are and Create a Yes I Want to Work with You Client Attractor Offer!

Email me at with “I want a client attractive business” in the subject if this sounds attractive to you and we’ll talk.  Get what you want out of your business!

Do you know your brand promise?

Passon - Branding blog post 9-29-16Your brand is so much more than a logo.

Your brand is the PROMISE of an EXPERIENCE.

What is the promise that you offer your clients? All great personal brands clearly answer:

  • Who am I
  • What do I stand for
  • What am I an expert in or at

Can you easily answer the above questions? If you are shaking in your boots and thinking ‘oh crap, NO I can’t’ not to worry, there is good news! With a little knowledge, you can create your very own brand promise.

What is branding?

Branding is an opportunity for you to create a meaningful, thought-provoking connection with your clients (and even potential clients), it serves as a focus, intention and energy for you in building your business.

An example of a brand that did that is Coca-Cola. When you think of Coke, what immediately comes to mind? Does “have a Coke and a smile” come to mind, what about polar bears having fun? Coke has done a phenomenal job at creating a cohesive brand, they sell good times that feel good.

What are you selling?

Next, take a moment and think about yourself. What is it you sell? By the way, if you are in business, you are selling something. So before you get all up in arms with me, just go with it because you are in business to make money and you can only do that if you sell something.

I recently wrote about creating your Unique Brilliance, click here to find out how to do that, it’s a great start.  Start thinking about what you are a stand for in your business. An example is Deepak Chopra – he is a stand for: “there is more to life than what we see.”

Then ask yourself what are you an expert at or in (hint: go back to what you are selling, because more than likely it’s what you are an expert at/in), be very specific here. Deepak is an expert at “making something esoteric understandable to mainstream America.”

Your Brand Promise

You are now ready to create your  Brand Promise. This will be something that will guide you and help you to make decisions and choices in what you put forward in terms of marketing content, what you do for people and many other things.

Your Brand Promise tells your market that you can be relied upon to deliver a consistent experience regardless of the particular of what you are delivering – be it product, service or event.

Your Brand Promise is specific, emotional and always includes naming your ideal client. You can publish it, but it truly is for you to use for yourself and for your marketing and this Brand Promise of yours should serve you for years.

Take a moment and think about what it is that your business promises to deliver.

If you need an example, here’s mine:

“I teach women business owners how to succeed by focusing on specific how to steps, strategies and tactics that support their healthy business growth so that they make money and have more fun in their business.”

Your turn, what is YOUR Brand Promise?

If you aren’t sure, I have a sweet opportunity for you! It’s called Create The Soul of Your Brand Guide. All you have to do is email me at and put in the subject line YES! Please Help Me With My Brand. It is my gift to you. Don’t wait, this offer will go fast and it’s so awesome you won’t want to miss out.


Is your marketing right on or are you stumbling and bumbling?

What is marketing, anyway?

In business marketing is a BIG word. It’s used all the time, but what exactly does it mean and what does it mean to you?

Marketing as is defined by Wikipedia is: the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise, or to raise the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience.[1]

The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” [2]

And this is all fine and good, but what does it mean to and for you? Well, ultimately it means exposure, you get known, you make SALES and you have money! Whoohoo. Are you getting excited yet?

Oh but wait, there is more!

How can your marketing improve your success?

One thing that I see small business owners and solopreneurs fail at is creating marketing messages that capture their spirit, personality and passion. They fail to put themselves into.

One of my clients owns a successful hair salon and the reason it was successful was because she knew that it was her that people came into see.

In the beginning, it wasn’t always that way, she wanted to and did take a more background role. What she noticed was that she didn’t get as much repeat business as she did when she was the one greeting, setting their next appointments and conversing with them.

After she understood it was her Unique Brilliance that lead to more business, it was easy to create a marketing plan that filled in the missing pieces and gave her much success.

By identifying your Unique Brilliance and what you bring to the table, you can use it as a powerful catalyst for using your gifts and talents on your most profitable actions.

Unlock your powerful, instantly recognizable presence.

The best way to become a client-attraction and opportunity magnet is to know and strategically use your spirit, personality and passion to create hot marketing messages, create amazing images, attention-getting copy and many other marketing touch points that lead to increased clients and sales.

Knowing Your Unique Brilliance

Your own Unique Brilliance is not a skill, it’s a powerful force that describes the very core of who you are as an individual.

Here are a few questions for you to ask:

  • Write down what you loved to do as a child.
  • What are some words or qualities that describe that?
  • Finish this sentence:  My Unique Brilliance is that I _____________________

A few examples: I inspire possibility; I ignite passion and action; I empower greatness.

Keep in mind that your Unique Brilliance is just you – so it will not mention others and it does not describe steps or process.

How can you use your Unique Brilliance in your marketing? If you empower greatness how does that look? What social media messages and images are you creating; what are you talking about to potential clients; and how are you presenting your business to the world?

It’s fun and exciting! You can effortlessly create amazing marketing materials. You won’t be just creating a message you’ll be creating and building a brand!

If you are stumbling and bumbling with your marketing and attracting clients in your business and want to create amazing marketing messages that are on point and on brand, I have something you can’t say no to, it’s called Create The Soul of Your Business Marketing Guide. All you have to do is email me at and put in the subject line YES! It is my gift to you. Don’t wait, this offer will go fast and it’s so awesome you won’t want to miss out.