Does It Feel Like Time Just Evaporates On You?

Time is elusive.

Do you ever say to yourself “where did the time go?” or “I didn’t have time to do what I wanted to do” or “I didn’t think it would take that much time”?

If so, you are not alone. One of the biggest challenges I faced when I began my business was time. I uttered all of the above and then some. The biggest one though was that I didn’t think things would take as much time as they did.

Time threw me off path many, many times. Time felt so elusive to me. It was a challenge finding time to get the things I wanted to and needed to get done. That meant I wasn’t achieving a whole lot – oh wait, let me rephrase that, I was achieving a lot – a lot of nothing! And once I was able to solve time being elusive to me, I was then able to achieve the results that I wanted – which was to start my business and work with amazing people like you to help you reach your goals and dreams.

How to get time on your side.

You need to know what it is you are doing each and every day and yes, practically each and every moment.

My clients do not like to hear that. They like to work in a free-flowing way. And when I tell them that they can do exactly that and be productive when they get time on their side, they are excited to get started.

Also, it’s the time piece that often throws people off. That place of not knowing how long something will take or how to be efficient with your time so you are completing things, moving things forward and seeing the results you desire. This is why it is important for you to get time on your side.

First of all, before you do anything, the one thing you need to do to get time on your side is to list out everything that you are doing.

Create a list of everything you do.

If you are struggling with time, it may be that you don’t 1) really know what you are doing and 2) have no idea how long things take to do. Since figuring out what it is you are doing means you’ll easily be able to figure out how long it takes let’s first get clear on that.

  • Get out a piece of paper or use your favorite electronic device and start listing everything you are doing in your business – don’t edit just write.
  • Categorize your list – you can use headings such as working with clients, marketing, administration and so on.
  • Drill down within those categories – marketing may mean networking, writing, creating copy, things of that nature – get clear on exactly what it is you are doing.

Establish a timetable for getting things done.

Then, once you have your list, estimate how long you think it is taking you to do each task, make sure you write it down. From there before you begin that particular task, note the time (I like to write it down) go to work and when you have completed it check the time again and note exactly how long it actually did take you. As a result, you now  know exactly how long it takes for you to do a particular task!

Finally, another thing you’ll do is to assess how you did. How close were you to your time estimate? If you were spot on, awesome – if not, you now know exactly how long it will take you to do your task – make sure you mark that down too so you never need to say again “I had no idea how long this would take” because you will know!

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Do You Have a Client Attraction System?

7-day-challengeIn order to be a Client Attractor, you need to have a system for attracting clients.

If your business is one of the many that just “wing it” when it comes to knowing their client, you are leaving lots of opportunities and money on the table. Practically every business owner I talk to says that out of their goals for the year they want to make more money. And who doesn’t? Yet when I ask them how they are going to do that they aren’t sure.

A Surefire Way To Make More Money In Your Business.

One of the best ways to make more money in your business is to increase your client base (or your customer base as the case my be). I’m not just talking the number of people you add to your mailing list I’m talking about those who buy. And the best way to find those people is to know precisely where your ideal clients are and how to reach them. And again, when I ask business owners if they know where their ideal people are and how they will reach them, I get a lot of shrugging of the shoulders!

I don’t know about you, but that is certainly no way to make more money.

How To Know Where Your Ideal Clients Are.

The best way to know exactly who will be attracted to you so you can attract them is to KNOW right down to the who they are so that you can speak their language, go where they are and attract them like crazy. Here are a few steps to get started:

  • Pick a category of people who you serve. For example, start-up businesses, sales and marketing, health professionals to name a few.
  • Get super specific within this category.  Are they online businesses, brick and mortar, other?
  • Know what they struggle with. What are their challenges that you will help them solve.
  • Identify where they are. Where do they network, what groups are they in, find where they are so you can target your efforts there.

Why It’s Important To Have A Client Attraction System.

As you might already see, it’s important that you know exactly who you serve and narrow it down so that your efforts are on point and so that you can easily know who and where to market to.  It’s important that you know what they struggle with so that you can show up and solve their problems and be their superstar and it’s important that you know where they are so you can attract ideal clients easily and consistently.

And that my friend, is what will help you make more money this year, grow your business and be able to do some amazing work with awesome clients that are just perfect for you and you for them!

Now if you liked these tips, you’ll love my FREE 7 Day Challenge:  Be a Client Attractor NOW. Sign up and in just 7 Days you will know EXACTLY what to do to be an amazing client attractor because you will have your very own client attraction system!

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What successful people do: They keep going

11-15-16 used for Tuesday ThoughtThought for the day.

So often we hit a snag or a snafu and we give up.  We say that we’ll do it later but then later never comes.  We then say we don’t have the time to do it later and we can’t do it because of this or because of that.

Eliminate the excuses and do what the clock does and keep going!

You’ll be amazed at the results you get, the increase in energy and the feelings of accomplishment!

Who is with me and the clock?  If you are, please share and let’s create some success for ourselves and the world!

Do you know your brand promise?

Passon - Branding blog post 9-29-16Your brand is so much more than a logo.

Your brand is the PROMISE of an EXPERIENCE.

What is the promise that you offer your clients? All great personal brands clearly answer:

  • Who am I
  • What do I stand for
  • What am I an expert in or at

Can you easily answer the above questions? If you are shaking in your boots and thinking ‘oh crap, NO I can’t’ not to worry, there is good news! With a little knowledge, you can create your very own brand promise.

What is branding?

Branding is an opportunity for you to create a meaningful, thought-provoking connection with your clients (and even potential clients), it serves as a focus, intention and energy for you in building your business.

An example of a brand that did that is Coca-Cola. When you think of Coke, what immediately comes to mind? Does “have a Coke and a smile” come to mind, what about polar bears having fun? Coke has done a phenomenal job at creating a cohesive brand, they sell good times that feel good.

What are you selling?

Next, take a moment and think about yourself. What is it you sell? By the way, if you are in business, you are selling something. So before you get all up in arms with me, just go with it because you are in business to make money and you can only do that if you sell something.

I recently wrote about creating your Unique Brilliance, click here to find out how to do that, it’s a great start.  Start thinking about what you are a stand for in your business. An example is Deepak Chopra – he is a stand for: “there is more to life than what we see.”

Then ask yourself what are you an expert at or in (hint: go back to what you are selling, because more than likely it’s what you are an expert at/in), be very specific here. Deepak is an expert at “making something esoteric understandable to mainstream America.”

Your Brand Promise

You are now ready to create your  Brand Promise. This will be something that will guide you and help you to make decisions and choices in what you put forward in terms of marketing content, what you do for people and many other things.

Your Brand Promise tells your market that you can be relied upon to deliver a consistent experience regardless of the particular of what you are delivering – be it product, service or event.

Your Brand Promise is specific, emotional and always includes naming your ideal client. You can publish it, but it truly is for you to use for yourself and for your marketing and this Brand Promise of yours should serve you for years.

Take a moment and think about what it is that your business promises to deliver.

If you need an example, here’s mine:

“I teach women business owners how to succeed by focusing on specific how to steps, strategies and tactics that support their healthy business growth so that they make money and have more fun in their business.”

Your turn, what is YOUR Brand Promise?

If you aren’t sure, I have a sweet opportunity for you! It’s called Create The Soul of Your Brand Guide. All you have to do is email me at and put in the subject line YES! Please Help Me With My Brand. It is my gift to you. Don’t wait, this offer will go fast and it’s so awesome you won’t want to miss out.


Is your marketing right on or are you stumbling and bumbling?

What is marketing, anyway?

In business marketing is a BIG word. It’s used all the time, but what exactly does it mean and what does it mean to you?

Marketing as is defined by Wikipedia is: the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise, or to raise the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience.[1]

The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” [2]

And this is all fine and good, but what does it mean to and for you? Well, ultimately it means exposure, you get known, you make SALES and you have money! Whoohoo. Are you getting excited yet?

Oh but wait, there is more!

How can your marketing improve your success?

One thing that I see small business owners and solopreneurs fail at is creating marketing messages that capture their spirit, personality and passion. They fail to put themselves into.

One of my clients owns a successful hair salon and the reason it was successful was because she knew that it was her that people came into see.

In the beginning, it wasn’t always that way, she wanted to and did take a more background role. What she noticed was that she didn’t get as much repeat business as she did when she was the one greeting, setting their next appointments and conversing with them.

After she understood it was her Unique Brilliance that lead to more business, it was easy to create a marketing plan that filled in the missing pieces and gave her much success.

By identifying your Unique Brilliance and what you bring to the table, you can use it as a powerful catalyst for using your gifts and talents on your most profitable actions.

Unlock your powerful, instantly recognizable presence.

The best way to become a client-attraction and opportunity magnet is to know and strategically use your spirit, personality and passion to create hot marketing messages, create amazing images, attention-getting copy and many other marketing touch points that lead to increased clients and sales.

Knowing Your Unique Brilliance

Your own Unique Brilliance is not a skill, it’s a powerful force that describes the very core of who you are as an individual.

Here are a few questions for you to ask:

  • Write down what you loved to do as a child.
  • What are some words or qualities that describe that?
  • Finish this sentence:  My Unique Brilliance is that I _____________________

A few examples: I inspire possibility; I ignite passion and action; I empower greatness.

Keep in mind that your Unique Brilliance is just you – so it will not mention others and it does not describe steps or process.

How can you use your Unique Brilliance in your marketing? If you empower greatness how does that look? What social media messages and images are you creating; what are you talking about to potential clients; and how are you presenting your business to the world?

It’s fun and exciting! You can effortlessly create amazing marketing materials. You won’t be just creating a message you’ll be creating and building a brand!

If you are stumbling and bumbling with your marketing and attracting clients in your business and want to create amazing marketing messages that are on point and on brand, I have something you can’t say no to, it’s called Create The Soul of Your Business Marketing Guide. All you have to do is email me at and put in the subject line YES! It is my gift to you. Don’t wait, this offer will go fast and it’s so awesome you won’t want to miss out.

How to propel yourself forward toward success

Secret to Success

Well, truly, it’s not a secret. It’s being talked about all over the place. It’s called your psychology. Also known as your mindset.

It is the one thing that can propel you to success.

As a business owner your success is paramount.

How to know if your mindset is sabotaging your efforts for success

There are many ways we harm our opportunities for success.  Several ways in which you may be taking yourself out from the success track are:

  • Are you using words such as “you are such an idiot, I can’t believe you did that, you are so stupid” in your self talk?
  • Do you often find yourself thinking about a situation hours or even days after it happened wishing you did or said something different than what you said?
  • Have you found yourself in the same situation over and over again, wondering what happened to get you here again?

If you said yes to any of those, you are in a negative mindset – therefore, your psychology is not one that will support you, it will actually destroy you.

Simple ways to boost your psychology for success

One of the reasons you may be more negatively focused is your upbringing. While we can’t go back to the past, you most certainly can change your present and your future.

  • Pay attention to your self talk.  Are you constantly berating yourself? Are you calling yourself derogatory names? There was a great article in Psychology Today that laid out the reasons why it’s easy to be negative. Once you are aware of your pattern it is easy to learn to turn it around.
  • Change your self talk.  If you do notice that you are not so nice to yourself, when you find that you are doing it, stop, and choose something nice to say about yourself.
  • Repetition is key.  In order to begin to change your pattern, you must be on guard and be at the ready when the negative self talk shows up so that you can change how you speak to yourself.

At first, it’s challenging, you may not even be aware of it.  Once you notice what you are doing, your pattern for your negative self talk, and implement your new habit of speaking kind and supportive to yourself, it gets easier!

Your assignment is to 1) pay attention to your self talk and notice if you are being negative and mean to yourself; 2) come up with several turn around phrases that you can tell yourself to start and shift from negative to positive; and 3) make it a habit.

That’s it! You will now be on the road to speedier successes and happiness!


My free e-book has a section about mindset. Learn more ways to help yourself to a successful and profitable business as well as a life! Download my free e-book now! It even has a companion workbook that you can use to get starting immediately.

How to have the ability to generate your own power

You have the power to generate energy.

I was watching a video from Brendon Burchard and he said such an intriguing thing that made me stand up and take notice.

He said that power plants don’t have energy, they generate energy.

His philosophy is that we have the power to generate our own energy, motivation and action. That got me to thinking, so often we take the easy way out. Have ever heard someone say (or even said yourself):

  • I’ll do it later.
  • I’ll start tomorrow.
  • I will leave this here for now.

Well my friend, if you have, not to worry, but know that when you do you basically snuff out your own energy. So if you are someone who would like to have more results, notice the times that you do snuff your energy out. Recognize what is it you are doing, how are you feeling and why you are letting yourself down.

How to generate your own energy.

Another word for energy is motivation, how can you motivate yourself so that you reach your goals, get what you want and find yourself successful?

Here are several ways in which you can do so:

  • Uplevel your mindset. What you think truly impacts your energy. If you are feeling blah and dull and like a loser, you won’t have the energy or even be able to muster it in order to take action on your goals. Think about a time when you were energized and motivated, what were you doing, what were you thinking? Use that feeling to energize you to take action on your goals.
  • Stop listening to other people. Only you can know what is truly right for you. Only when you begin to listen to what is right for you will you excel and find everlasting energy within you to go after what you want.
  • Clean your environment. If you are constantly letting yourself down, it may be your environment. External energy gets stagnant. Dust your home or office, vacuum, empty trash notice how you feel, it’s hard not to feel energized after you have engaged in moving things around and cleaning. It’s a really simple way to generate your own energy.
  • Just stop. Oftentimes we get caught up in doing something that we fail to realize that maybe we shouldn’t continue doing it. If you find you are getting stuck, frustrated and angry, just stop what you are doing. You can come back to it later, if you still feel the need.

It’s all you!

Keep in mind that only you can generate your energy and so it is true too that only you can generate your own motivation. No one else can do it for you. So what will you do to reach your goals, dreams and desires?

Decide right now on one of the above ways in which you can use to get started!

Get my free e-book and read the section on Mastering The Mindset.  It will give you more ways in which to uplevel your mindset. Download my free e-book now! It even has a companion workbook that you can use to get starting immediately.

It’s all in the way of your attitude

Got Attitude?

Mindset QuoteHave you said about someone else that you didn’t like their attitude or that they had an “attitude”?

Or, what about when you were growing up?  There were times when I heard “I don’t approve of your attitude” or “You better change your attitude, young lady”. What about you? And did you even know what ‘attitude’ meant?

Back then for me it meant I better behave in a way that made someone else happy or else I might be punished. Interesting, eh?

Attitude defined

When I looked up the meaning of attitude, the dictionary told me:

Personal view of something:
  an opinion or general feeling about something

Challenging Manner:
 an arrogant or assertive manner or stance assumed as a challenge or for effect

The other thing I discovered was that attitude also means mindset! AH, exactly what I was looking for. See, your mindset will determine your outcomes. In business, your mindset has everything to do with your success (or failure). Your mindset (attitude) will either propel you forward or hold you back.

How to use your mindset/attitude for success

Think about your business right now. Is it everything you want it to be?
Are there things you have wanted to do, yet have not done? Why not? What are you thinking? What are you feeling? What are you afraid of?

Here are few questions for you to use to shift your mindset/attitude:

  • What is the outcome I want to experience?
  • What is one action I can take to get started?
  • What is the worst that can happen?

Start with those and if you’d like more questions and tips download my free e-book. You’ll also get additional steps to creating a successful business that is profitable! The e-book has a companion workbook for you as well that will help you create the business success you know that you can have!

Share your thoughts and comments on my blog or email me back personally; I love hearing from my subscribers!


It’s all about the money

Money, money, it’s such an interesting subject

Mention the word money to someone and see what their reaction is. Then ask them how much they make a year and watch their reaction. Ask them if they think they are great money managers and listen closely.

Money is a touchy subject. Often we look at things in black and white. Those who have it and those who don’t.

Are you someone who wants to have more money? If you answered yes (and I can’t imagine that you wouldn’t) what is it you really think about it? Do you love money or do you hate it? Are you thinking “of course I don’t love money”? And if you said “I love money”, are you feeling excited and elated about that or are you secretly thinking “um, that feels really strange”?

The importance of your relationship to money

The way you feel about money is the way your relationship is with it. Yes, you do have a relationship with money. As a business owner, this plays a huge role in your success and of course, in your profitability.

If you have a negative relationship with money you might bury your head in the sand when it comes to knowing your financials. When you do that, that just leads to disaster.

As a business owner, not knowing your numbers means that you cannot create a healthy business. It means that you may even be working for free. Now I know you don’t want that to happen, so it’s imperative that you know your numbers.

How to know your numbers

Here are simple steps to get your started:

  • Gather your income figures for the last 12 months
  • Gather your expenses for the last 12 months
  • Add each of them up to get a 12 month total and then subtract your expenses from your income
  • Ask: what do these figures mean for my business?

After you get your figure, hopefully you’ll be in the green, but if you aren’t take a deep breath. This may be the first time you have seen everything in one place.

The reason you want to ask what does this mean for my business is so that you can take a look at what is going on. You may need to go through your expenses to see what needs to be eliminated but you also may need to increase your income. If you do this, one thing is for sure, you will have a good financial picture in which to begin to make changes to lead you to profitability.

Can you see how knowing your figures will help you determine your outcomes? First you need to see what is going on, then you need to make adjustments and then from there you can begin to work on making a profit.

Give yourself a pat on the back for doing this. This may be a new behavior for you and you want to make sure you congratulate yourself for taking this action!


My free e-book will give you a step by step guide to creating a successful and profitable business as well as a life! Download my free e-book now! It even has a companion workbook that you can use to get starting immediately.

How to be a time producer instead of a time waster

How you handle your time will = your outcomes

“I’m late for a very important date” said the rabbit in Alice in Wonderland.  He actually said more than that it went more like this:

“I’m late, I’m late for
A very important date.
No time to say hello, good-bye,
I’m late, I’m late, I’m late
I’m late and when I wave,
I lose the time I save.”

And just like my blog last week about creating your roadmap quoted Lewis Carroll who wrote: “If you don’t know where you are going, any road will get you there.” The same thing will happen for you if you haven’t gotten a hold of yourself when it comes to time.

Not only will you not get to where you are going, you’ll never have the time to get there.

Time Management is a real farce

There is no way you can manage your time, but you sure can handle your time. Are you someone who knows exactly what you need to do as well as know how to do what it is you need to do? Are you someone who has clear priorities and accomplishes a lot in a short amount or time, or are you well, just all over the place?

What to do to get a handle on your time

First, you need to know what you are doing, how much time you think it will take and then how much it actually takes. Once you know that then you need to schedule it to get it done.

That was a struggle for me. I wasn’t always so great at time. I was a total time waster! I struggled so much with time. I worked with productivity experts, coaches, accountability partners and I read practically every book (yeah, not kidding) on time management as well as any blog I could find to help me and I just couldn’t figure this time thing out.

I started to think something was wrong with me. It wasn’t until I realized I didn’t have a clear idea of how much time something would take that I had my “V-8 moment” and I finally understood how I could handle time and be a time producer!

Become a Time Producer

A time producer is someone who gets a lot done without a lot of chaos, stress and mess! A time producer knows exactly how much something will take, knows when they will do it and does it.

This might sound like a no-brainer but you’ll be surprised how many people tell me they have no time to do what I’m recommending.

Take the time to figure out exactly how long something will take you to do so that you can know when you’ll be able to get it done.

If you would like a time tracker sheet, download my free e-book 5 Essential Steps to Creating a Successful Business That is Profitable. It comes with an accompanying workbook where you’ll also find step-by-step instructions on how to track your time to know your exact figures to be able to put more time in your day, because for a business owner, more time, equals more money!!

My free e-book will give you a step by step guide to creating a successful business as well as a life! Download my free e-book now! It even has a companion workbook that you can use to get starting immediately.