What is it you want to experience in your business?


It’s the first week of a new year! Happy New Year. Just what do you want to experience in your business?

Why it’s important for you to know what you want to experience.

As a business owner, you spend a lot of time trying to figure out exactly what you want your client to experience. You ask, you test, you record the results, and then you go out and give them exactly that.

And for the most part, it’s the right thing to do to be successful. After all, if they aren’t looking for what you offer, they won’t buy and you won’t have a business.

Yet, what often happens, especially in a very small business or one that is run by you and you alone is that you end up running a business that is the exact opposite of what you want for yourself and your life.

Yes, you may be wildly successful in growing your business and making money, but are you happy? If the answer is no, then it’s time for you to ask yourself “what is it I want to experience in my business?”

See, in order to be happy, you need to do things that work for you and will make you happy.

Business is not just about growth and making money.

Sometimes business is about what works for you. As Emily Ley discovered, sometimes we have to make giant business decisions that will change our businesses and lives in order to be happy. You can read about Emily’s giant business decision and what it means to her and her business here.

I’ve spoken to several of my business colleagues who recently decided to make giant business decisions for themselves for this year. Many of them told me that they were going to stop doing the things that they hated doing and either delete them entirely or delegate them. They also said they wanted to do more quality work, rather than more work.

What do you want to do this year in your business?