The truth is, it’s all about you!

Good news! It’s about you.

Right off the bat, I’m giving you permission to make things about YOU!

My hope though is that you are already doing that. And just in case you aren’t, now is your time to do so. See as a solo entrepreneur/business owner it’s super-duper (yes, I just wrote that) important to take care of yourself.

You are the only one you have. And not only that but you are the only one your family has, your clients have, your friends have and so on. I think you get my point. Rather than ignoring you, what if you made it about you?

Consequently, you must realize just how important it is for you to take care of yourself. Your physical, mental, emotional and spiritual health are mega important. Much has been written about balance. In particular, work/life balance. And much has been written about how that is impossible. It’s a matter of perspective. I like to look at balance as not 50/50 but in terms of how I’m feeling about my life and my work.

Why make it about you.

A wise woman once told me, “Kim, I take myself with me wherever I go and I want to feel good.” She meant both mind/body and spirit and she recognized that if she didn’t feel good in any of those areas she was out of balance. Take the time to do what YOU want to do – doesn’t matter if that is for your personal life or your business. You can trust me that you will at first feel a little weird, and then amazing.

You are more important than you believe you are.

First of all, can we agree that you ARE important? So before you tell me how you have so much to do and that others depend on you, take a moment to look into the future and envision the best version of yourself that you bring to your loved ones, your business and your clients. Then second, do what you need to do to make changes in your life so you have time to put yourself first. As a result, you will find that you have so much more to give others.

In conclusion, by taking care of yourself, you are better able to take care of everyone else. You’ll feel better, have more energy and be more equipped to reach both your personal and business goals! What’s not to like about that?!

Things will figure themselves out even without you.

And fear not, everything will be there for you when you are ready, and if not, maybe you didn’t need to do it/worry about it in the first place. The other thing you’ll find is things will figure themselves out. My previous blog was about taking time to rest, click here to read it if you haven’t already.

For now, determine what is one thing you will commit to doing for yourself to put yourself first in you life. Write it down and then do it. Notice how wonderful you feel and what happens in your life because you did it!

If you are looking to make your client attraction about you and what you want (which I know is also to help many others;-), get my free offer! It is truly set for YOU to make it about you (so then it can be about them).

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Sometimes The Best Thing You Can Do For Your Business Is Stop

All or nothing thinking.

It’s a go, go, go, type of world out there for businesses and sometimes the best thing you could do for yourself and your business is to STOP. It’s time to re-think this 24/7 thing you may find yourself in.

As a solo entrepreneur you are probably doing everything (or most of everything) yourself. It might be you feel you have to, you want to save money or you have no money to spend on help. While I don’t necessarily agree with that for the long haul, there may be really good reasons you are doing it now. And while you may not be able to afford help, you definitely can’t afford to burn yourself out.

I mean, if you are the only one doing the work, if you burn out, who will take your place? Um, that would be no-one! That means the best thing you can do for yourself and the business is to stop. Put a pause on what you are doing and take a rest.

Why you not only can take a rest but must do so.

As someone who is doing it all, you are burning the candle at both ends. Let’s list out what you might be doing on a daily and weekly basis:

  • Networking with potential clients
  • Email correspondence
  • Social Media Marketing
  • Marketing
  • Having sales conversations
  • Enrolling new clients
  • Onboarding new clients
  • Setting up and scheduling client appointments (and many more)
  • Bookkeeping
  • Daily, weekly and monthly administrative work

I could keep going, but you know what I’m talking about. In order for you to be fresh and keep your perspective open and receptive, it is imperative for you to have a fresh brain, body and attitude. Nothing turns off a potential client than someone who is frazzled and disheveled all of what can happen when you run yourself ragged. Is that the image you want to present to the world when you are out networking to get clients. I didn’t think so.

What taking a rest can do for you and your business.

If you are thinking “but I can’t take time off” hear me out. I’m not asking you to put your business on hold indefinitely or even for longer than say a weekend, what I’m hoping you’ll take away from this is that by taking time off, even if it is a weekend is that you will come back refreshed and with a new perspective. See time has a way of helping us see things differently.

When I first started I worked pretty much round the clock – and would have continued to do so if it wasn’t for a colleague of mine, Julie Gray who wrote an article on why I was procrastinating (well, she wasn’t saying “I” as in “Kim, here is why you were procrastinating,” but she might as well have, it hit me like a ton of bricks). What she said was the reason we procrastinate was because we weren’t taking breaks or even time off.

After I read that I basically came to a stop. I couldn’t move, it was so true. I had been pushing, pushing, pushing and finding that I wasn’t getting all that far because I was procrastinating! So, I took her advice and decided to take weekends off and viola, Monday came and I was ready, willing and able to get my work done. I found I had more successes, I attracted more clients, I felt better and get this, things were easier to get done!

What would you rather, harder or easier?

Here is the good news, it’s all up to you. You can have it harder or easier, which would you like? I’m thinking easier. So then WHEN is it you will stop? When will you take a break? When will you give yourself the rest you not only need but that is paramount to the success of your business? Go ahead, pull out your calendar and then schedule in time off in the next 3-5 days (yes, that’s right – or even for the upcoming weekend), you won’t be sorry if you do, but you may be sorry if you don’t.

In the meantime, are you looking to build your business with ideal clients? Ideal meaning those that aren’t needy and make you feel you have to give them way more than you want? If so, sign up for my free offer below because it will help you find them!

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One simple way to improve your business

bonnie-kittle-186235

I’m big on keeping things simple. I spent a lot of time making things difficult and try as I might it was not the best thing for me. Which is why I like to teach other solo-entrepreneurs how to be successful keeping things simple.

What that simple thing is.

The last blog I wrote was to share with you that YOU were the advantage to your success.

Now I would like to tell you that the one simple way to improve your business is to trust that you are the advantage to it’s success. See, most of our wins or lack there of happen in between our ears. What I mean by that is the thoughts you think will either make or break you. Your mindset is the #1 thing that will improve your business.

Do you remember The Little Engine That Could? If so, then you’ll remember that may other trains didn’t help them, until along came the Little Engine who thought “I think I can”. The reason the Little Engine succeeded was because it had faith in itself.

Do you have faith in yourself?

Are you someone who knows you can do something and when the going gets tough, do you have thoughts that say “I think I can” even when you might not know for sure?

One simple thing you can do to improve your business is to have faith in yourself. If you have a strong belief in yourself and you always succeed, I’d love to hear about how you do that. If you need to have a little more faith in yourself, here are several questions for you to help you:

  • Write down 5 “I AM” statements that are true right now. An I AM statement is something that you know is true for you. Such as I AM resourceful, I AM strong, I AM someone who can figure things out. It describes the essence of who you are.
  • Write down 5 “I AM” statements that you want to be true. These may reflect who you really want to see yourself as.  Such as I AM willing to ask for help, I AM known for having the answers, I AM valued.
  • Look for gaps. Look at your I AM statements that you want to be true. Is there a gap between where you are and where you want to be? Does it feel like too big of a stretch or is it a do-able stretch.
  • Determine 1-2 actions that you are willing to take to bring you to your ideal I AM. This will help you gain more faith in yourself.

This exercise will help you: 1) see where you are perfectly tuned in to yourself,  2) see where you may not have faith in yourself and 3) see where you will be able to get to where you want to be.

The importance of your level of consciousness.

When you raise your level of consciousness about yourself it is impossible to be where you started. Once you begin to have faith in yourself, you will be just like the Little Engine That Could, on your way to business success.

When you are truly you, feeling comfortable with who you are, having faith in yourself for your successes and knowing that you have what it takes to get there, you get there in the most simplest way possible. Which means that you’ll do whatever it is that feels good for you.

So what’s it going to be? Will you do what needs to be done to have the mindset that brings you all the successes you want? I think I know the answer!

Are you a solo-preneur looking to build your business with ideal clients? If so, sign up for my free offer below because it will help you find them!

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Do you have the stamina to run your business?

2Who is running the business, is it you or the other way around?

I’ve been working with a lot of business owners recently who are stressed out and exhausted running their business. In fact, I’d say their business is running them rather than the other way around.

Most of them have been sitting behind their computer tap, tap, tapping away at their keyboards. And we all know what goes along with that, a lot of sitting. Sitting equals being sedentary and that equals a lot of poor health.

The low down on being fit to run your business.

Owning a business is much like running a marathon, it is a long journey. The difference is that marathoners have a specific well-laid out plan for them to follow where they are in constant movement, then rest and recovery. In addition they do a lot of tracking and reviewing to see what works really well and what doesn’t.

It is an absolute that as a business owner you must be healthy and fit. Before you get all up in arms over that, I am not saying you have to be a marathoner or anything of the like. But what I am saying without a doubt, you have to incorporate fitness, eating healthy, stress-reduction and rest into your business plan.

When you are healthy and fit you feel better, you have more physical energy and you have more mental energy. Maybe you have heard that our biggest successes and our biggest failures are all because of our mindset.

When you are run down, strung out and stressed out, you simply don’t have the mental capacity to be at the top of your game.

More great reasons for being healthy and fit for running a successful business.

A large study published in the Journal of Occupational and Environmental Medicine discovered that for workers who ate healthy and had regular exercise such as exercising at least three days per week were more likely to have a better job performance than those who did not.

You may not consider “job performance” when it comes to you because you probably don’t consider yourself an employee, but you really are. In fact, if you are like a lot of my clients you are the main worker bee so why not be the healthiest one?

When you put your fitness, eating well and sleep as a priority your brain power is boosted, stress is reduced and your work performance is improved. And least we forget, your overall mood increases! Talk about a positive mindset!

It doesn’t have to be hard!

Now for the good news! Increasing your health and fitness doesn’t have to be hard. Nor does it have to take tons of hours. What it does take is a bit of planning and execution but hey, you are a business owner you are used to that already. So take the skills you have been using and implement them on your health and fitness plan. And if you really aren’t sure where to start, here is a very quick video I posted to my Facebook page to get you started. It’s really simple, and you’ll probably go “really?”, yes really!

One of the things I make sure my clients have is their very own personalized health and fitness plan that supports their business goals (not to mention the personal ones too =) and that is easy for them to achieve. If that’s something you’d like but can’t seem to figure out on your own, let me know email me at kim@kimravida.com! I’d love to help you create a kick-butt plan that gives you all the stamina you need to run a healthy, successful business!

 

 

Is your marketing right on or are you stumbling and bumbling?

What is marketing, anyway?

In business marketing is a BIG word. It’s used all the time, but what exactly does it mean and what does it mean to you?

Marketing as is defined by Wikipedia is: the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise, or to raise the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience.[1]

The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” [2]

And this is all fine and good, but what does it mean to and for you? Well, ultimately it means exposure, you get known, you make SALES and you have money! Whoohoo. Are you getting excited yet?

Oh but wait, there is more!

How can your marketing improve your success?

One thing that I see small business owners and solopreneurs fail at is creating marketing messages that capture their spirit, personality and passion. They fail to put themselves into.

One of my clients owns a successful hair salon and the reason it was successful was because she knew that it was her that people came into see.

In the beginning, it wasn’t always that way, she wanted to and did take a more background role. What she noticed was that she didn’t get as much repeat business as she did when she was the one greeting, setting their next appointments and conversing with them.

After she understood it was her Unique Brilliance that lead to more business, it was easy to create a marketing plan that filled in the missing pieces and gave her much success.

By identifying your Unique Brilliance and what you bring to the table, you can use it as a powerful catalyst for using your gifts and talents on your most profitable actions.

Unlock your powerful, instantly recognizable presence.

The best way to become a client-attraction and opportunity magnet is to know and strategically use your spirit, personality and passion to create hot marketing messages, create amazing images, attention-getting copy and many other marketing touch points that lead to increased clients and sales.

Knowing Your Unique Brilliance

Your own Unique Brilliance is not a skill, it’s a powerful force that describes the very core of who you are as an individual.

Here are a few questions for you to ask:

  • Write down what you loved to do as a child.
  • What are some words or qualities that describe that?
  • Finish this sentence:  My Unique Brilliance is that I _____________________

A few examples: I inspire possibility; I ignite passion and action; I empower greatness.

Keep in mind that your Unique Brilliance is just you – so it will not mention others and it does not describe steps or process.

How can you use your Unique Brilliance in your marketing? If you empower greatness how does that look? What social media messages and images are you creating; what are you talking about to potential clients; and how are you presenting your business to the world?

It’s fun and exciting! You can effortlessly create amazing marketing materials. You won’t be just creating a message you’ll be creating and building a brand!

If you are stumbling and bumbling with your marketing and attracting clients in your business and want to create amazing marketing messages that are on point and on brand, I have something you can’t say no to, it’s called Create The Soul of Your Business Marketing Guide. All you have to do is email me at kim@kimravida.com and put in the subject line YES! It is my gift to you. Don’t wait, this offer will go fast and it’s so awesome you won’t want to miss out.

It’s all about the money

Money, money, it’s such an interesting subject

Mention the word money to someone and see what their reaction is. Then ask them how much they make a year and watch their reaction. Ask them if they think they are great money managers and listen closely.

Money is a touchy subject. Often we look at things in black and white. Those who have it and those who don’t.

Are you someone who wants to have more money? If you answered yes (and I can’t imagine that you wouldn’t) what is it you really think about it? Do you love money or do you hate it? Are you thinking “of course I don’t love money”? And if you said “I love money”, are you feeling excited and elated about that or are you secretly thinking “um, that feels really strange”?

The importance of your relationship to money

The way you feel about money is the way your relationship is with it. Yes, you do have a relationship with money. As a business owner, this plays a huge role in your success and of course, in your profitability.

If you have a negative relationship with money you might bury your head in the sand when it comes to knowing your financials. When you do that, that just leads to disaster.

As a business owner, not knowing your numbers means that you cannot create a healthy business. It means that you may even be working for free. Now I know you don’t want that to happen, so it’s imperative that you know your numbers.

How to know your numbers

Here are simple steps to get your started:

  • Gather your income figures for the last 12 months
  • Gather your expenses for the last 12 months
  • Add each of them up to get a 12 month total and then subtract your expenses from your income
  • Ask: what do these figures mean for my business?

After you get your figure, hopefully you’ll be in the green, but if you aren’t take a deep breath. This may be the first time you have seen everything in one place.

The reason you want to ask what does this mean for my business is so that you can take a look at what is going on. You may need to go through your expenses to see what needs to be eliminated but you also may need to increase your income. If you do this, one thing is for sure, you will have a good financial picture in which to begin to make changes to lead you to profitability.

Can you see how knowing your figures will help you determine your outcomes? First you need to see what is going on, then you need to make adjustments and then from there you can begin to work on making a profit.

Give yourself a pat on the back for doing this. This may be a new behavior for you and you want to make sure you congratulate yourself for taking this action!

 

My free e-book will give you a step by step guide to creating a successful and profitable business as well as a life! Download my free e-book now! It even has a companion workbook that you can use to get starting immediately.

How to be a time producer instead of a time waster

How you handle your time will = your outcomes

“I’m late for a very important date” said the rabbit in Alice in Wonderland.  He actually said more than that it went more like this:

“I’m late, I’m late for
A very important date.
No time to say hello, good-bye,
I’m late, I’m late, I’m late
I’m late and when I wave,
I lose the time I save.”

And just like my blog last week about creating your roadmap quoted Lewis Carroll who wrote: “If you don’t know where you are going, any road will get you there.” The same thing will happen for you if you haven’t gotten a hold of yourself when it comes to time.

Not only will you not get to where you are going, you’ll never have the time to get there.

Time Management is a real farce

There is no way you can manage your time, but you sure can handle your time. Are you someone who knows exactly what you need to do as well as know how to do what it is you need to do? Are you someone who has clear priorities and accomplishes a lot in a short amount or time, or are you well, just all over the place?

What to do to get a handle on your time

First, you need to know what you are doing, how much time you think it will take and then how much it actually takes. Once you know that then you need to schedule it to get it done.

That was a struggle for me. I wasn’t always so great at time. I was a total time waster! I struggled so much with time. I worked with productivity experts, coaches, accountability partners and I read practically every book (yeah, not kidding) on time management as well as any blog I could find to help me and I just couldn’t figure this time thing out.

I started to think something was wrong with me. It wasn’t until I realized I didn’t have a clear idea of how much time something would take that I had my “V-8 moment” and I finally understood how I could handle time and be a time producer!

Become a Time Producer

A time producer is someone who gets a lot done without a lot of chaos, stress and mess! A time producer knows exactly how much something will take, knows when they will do it and does it.

This might sound like a no-brainer but you’ll be surprised how many people tell me they have no time to do what I’m recommending.

Take the time to figure out exactly how long something will take you to do so that you can know when you’ll be able to get it done.

If you would like a time tracker sheet, download my free e-book 5 Essential Steps to Creating a Successful Business That is Profitable. It comes with an accompanying workbook where you’ll also find step-by-step instructions on how to track your time to know your exact figures to be able to put more time in your day, because for a business owner, more time, equals more money!!

My free e-book will give you a step by step guide to creating a successful business as well as a life! Download my free e-book now! It even has a companion workbook that you can use to get starting immediately.

Why it’s important for your business to have a roadmap

Do you know where you are going?

Lewis Carroll wrote: “If you don’t know where you are going, any road will get you there.”

It’s very true in business. If you haven’t laid out your path, chances are you’ll do a little of this, a little of that and end with with a whole lot of nothing.

I know because that’s exactly what I did when I started my business. Truth be told, I really didn’t have any idea what I was doing. I didn’t have a coach or a mentor to help me, I just dove in and thought I can totally do this.

I didn’t really know what “do this” was until it was almost too late. Luckily, I found a coach who had been there and done that. She helped me get on the right road.

What to do to get on the right road.

One of the things I did was to create a road map. I developed it out of my why I went into business in the first place. You can read about the why in my previous blog article: Do this important step when launching your business. In my road map I laid out my #1, 2 and 3 goals.  I then created the specific steps I would take in order to reach my top 3 goals.

It isn’t enough to say I want to increase my revenue or I want to grow my business. You have to have the specific steps that you will take to get you to that goal. The more specific you, the better!

Take the time to plan out what you will do specifically to get to your end result, those who fail to do this step, well, fail. My free e-book will help you get started, download it now – it is named 5 Essential Steps to Creating a Successful Business That is Profitable because that’s what I help my clients with and that’s what I want to help you with. It’s free to you for now and all you have to do is to put the time and effort in to make your business successful!

My free e-book will give you a step by step guide to creating a successful business as well as a life! Download my free e-book now! It even has a companion workbook that you can use to get starting immediately.

What will make you awesome in your business?

AZI spent last week in Tuscon, AZ where it was warm. I love the heat and being from New England where it is quite cold this time of year it was a welcome break. I was there to attend a training workshop. It was fun to get out of my office and to be with other like-minded business owners.

I always come home feeling refreshed and ready to get started. When I travel for business I always set an intention for what I want to get out of the trip and what one thing I want to change when I return.

One of my intentions for this trip was to spend time with the high earners because I want to up-level my business and in order to do that I need to up-level myself. Business is about making money and in order to do that I need to continuously make changes to myself and how I do things.

Being with other successful business owner gives me the space to think bigger and think differently as well as to renew what I desire in my business.  I learn by being there and I come back to my office energized and ready to take my business to the next level. It is always exciting to come back and get started on the next phase of my business.

What about you? What will make you awesome in your business?

Please share or feel free to email me personally at kim@kimravida.com. I am excited to hear what you have to say.

It is truly up to you!

The good news it is truly up to you.  The bad news, it’s truly up to you.

That means there is no one to blame, no one.  It is all truly up to you.  I like that actually.  As a recovering people pleaser I like to know that my success in my life and in my business is up to me.  I have the say, I can have it my way.  If you have been participating in my free webinar training series the 5 Key Money Areas recently you already know that you can have things your way.

The trouble is, it is easy to get comfortable where you are but you know what, the excitement, growth and yes success is truly outside that comfort zone.All progress takes place outside the comfort zone

 

How do you know you are in your comfort zone?

  1. You have trouble creating new ideas.
  2. You can’t seem to create momentum.
  3. You aren’t signing up new clients.
  4. You haven’t increased your income.
  5. You just don’t seem to be energized to get things done.

If you found yourself shaking your head yes to one or more of these, it’s time to shake things up and get things moving!

Here is a great quote that supports stepping outside your comfort zone.

In the event that you are just hearing about my free webinar training series the 5 Key Money Areas you can access the first two trainings below.  Make sure to follow me on Facebook and Twitter to be able to access each subsequent training session as they they are released.

Training 1:  5 Key Money Areas

Training 2:  Forgiveness

Share with me your thoughts and/or ways that you have moved yourself out of your comfort zone here or feel free to email personally at kim@kimravida.com.  Looking forward to hearing what you have to say.