Your brand is so much more than a logo.
Your brand is the PROMISE of an EXPERIENCE.
What is the promise that you offer your clients? All great personal brands clearly answer:
- Who am I
- What do I stand for
- What am I an expert in or at
Can you easily answer the above questions? If you are shaking in your boots and thinking ‘oh crap, NO I can’t’ not to worry, there is good news! With a little knowledge, you can create your very own brand promise.
What is branding?
Branding is an opportunity for you to create a meaningful, thought-provoking connection with your clients (and even potential clients), it serves as a focus, intention and energy for you in building your business.
An example of a brand that did that is Coca-Cola. When you think of Coke, what immediately comes to mind? Does “have a Coke and a smile” come to mind, what about polar bears having fun? Coke has done a phenomenal job at creating a cohesive brand, they sell good times that feel good.
What are you selling?
Next, take a moment and think about yourself. What is it you sell? By the way, if you are in business, you are selling something. So before you get all up in arms with me, just go with it because you are in business to make money and you can only do that if you sell something.
I recently wrote about creating your Unique Brilliance, click here to find out how to do that, it’s a great start. Start thinking about what you are a stand for in your business. An example is Deepak Chopra – he is a stand for: “there is more to life than what we see.”
Then ask yourself what are you an expert at or in (hint: go back to what you are selling, because more than likely it’s what you are an expert at/in), be very specific here. Deepak is an expert at “making something esoteric understandable to mainstream America.”
Your Brand Promise
You are now ready to create your Brand Promise. This will be something that will guide you and help you to make decisions and choices in what you put forward in terms of marketing content, what you do for people and many other things.
Your Brand Promise tells your market that you can be relied upon to deliver a consistent experience regardless of the particular of what you are delivering – be it product, service or event.
Your Brand Promise is specific, emotional and always includes naming your ideal client. You can publish it, but it truly is for you to use for yourself and for your marketing and this Brand Promise of yours should serve you for years.
Take a moment and think about what it is that your business promises to deliver.
If you need an example, here’s mine:
“I teach women business owners how to succeed by focusing on specific how to steps, strategies and tactics that support their healthy business growth so that they make money and have more fun in their business.”
Your turn, what is YOUR Brand Promise?
If you aren’t sure, I have a sweet opportunity for you! It’s called Create The Soul of Your Brand Guide. All you have to do is email me at kim@kimravida.com and put in the subject line YES! Please Help Me With My Brand. It is my gift to you. Don’t wait, this offer will go fast and it’s so awesome you won’t want to miss out.
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