If you said “I’m great at it!” Yippeee that makes me very happy and please post your tips so that others can learn from you and your expertise.
If you said “I’m not that great at it.” Then you are in the right place because I’m going share with you a few ways in which you can attract all the clients you want!
KNOW WHO THE PEOPLE YOU SERVE ARE
It’s not enough to hang out your business shingle; you have to be specific about WHO it is you help. When they see your marketing and advertising, they’ll be able to say “Ohhh, I’m interested in what this person is saying.” Therefore, YOU need to know what you need to be saying and writing so that you will “speak” to your people and attract them to you.
Several questions that most people never ask or even consider are:
- Is this segment big enough (it must be 10,000 people or more)?
- Are my services what my people will likely accept and say yes to?
- Do they want to solve their problem?
- Will they pay me for my services?
If the answers are yes to ALL of them, you are in the right place. If not, no matter what you do you will not be able to succeed as you’ll be swimming upstream making things extremely difficult for you and your business.
Remember, people have to say yes to you in order for you to have business, you want to make that as easy as possible for them to do so.
KNOW WHAT THEIR SPECIFIC PROBLEM IS THAT YOU HELP THEM SOLVE
Once you know the WHO of it all, the people you serve and want to work with, it’s important to know WHAT their specific problem(s) is. This is again a key piece in creating a client attractor plan of action that leads to you having clients.
Here are a few key components for you to begin brainstorming:
- The problem they Experience daily
- The solution they Want instead
- What do they need to Learn/Know/Do
- What is their Ultimate Outcome
- What is their Why?
KNOW WHERE THEY ARE SO YOU CAN CONNECT WITH THEM
Once you know your WHO and WHAT their specific problem is, spend time researching where your people are. I can’t tell you how many people I talk to and have worked with who just go out to random networking events or join any online group without doing research to see whether or not it is the place for them to be spending time at or in.
And it’s usually because they haven’t done the work it takes to determine their who and the problems they have so they basically barking up the wrong tree and then feel frustrated because they aren’t seeing any results.
One of the best things you can do for your business success is to do the work before hand to lay the foundation so that you are in the right place at the right time with the right people!
Go ahead and take the time to do the above and you won’t be sorry. In fact, you might be doing the celebration dance of working with those people who make your heart sing and pay you what you are worth. It is what you want, isn’t it?
If you want specific help to solve your own client attraction woes, sign up for the 30-Day Rapid Results Program. In 30 Days you have a Clear Client Attractive Branding Message, Know Who Your People Are and Create a Yes I Want to Work with You Client Attractor Offer!
Email me at kim@kimravida.com with “I want a client attractive business” in the subject if this sounds attractive to you and we’ll talk. Get what you want out of your business!
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