I am always curious as to what words mean. I love looking up words in the dictionary and in the thesaurus. And today is no different. Today I wanted to know exactly what the dictionary said about “productivity”. And here is what it said:
A measure of the efficiency of a person, machine, factory, system, etc., in converting inputs into useful outputs.
Productivity is computed by dividing average output per period by the total costs incurred or resources (capital, energy, material, personnel) consumed in that period. Productivity is a critical determinant of cost efficiency.
Read more: http://www.businessdictionary.com/definition/productivity.html
Converting inputs into useful outputs.
As a business owner, are you converting your inputs into useful outputs? Is what you are doing (your input) resulting in useful outputs? Is it resulting in you getting what it is you want? Or are you doing things yet never really see any results?
Let’s look at a few inputs when it comes to time, shall we:
- Going to networking events
- One-on-one meetings talking about your business
- On social media
- Creating content
- Various other marketing activities
If you are getting the results you want, then your inputs are equaling a useful output. But what if they aren’t? Then what?
Tips to get the outputs you desire.
There are many ways to be productive and get the output from the input you put in. Here are several ways for you to do that:
- Determine what your outcome is. What is it you want out of your input? Do you want more income, a bigger customer base, more customers?
- Brainstorm what steps will more than likely, equal those results. Do you need to talk to more people, speak at events, ask people to sign up to your mailing list?
- Create benchmarks. In order to be productive, you need to know what you are doing. If you want to talk to more people, how many more people, by when will you talk with them, what will you talk with them about, etc. In other words, you need to measure your productivity.
- Set aside time to review your results often. In order to know if your inputs are leading to useful outputs you need to review where you are, what needs to happen to get to where you are going and what changes, if any, need to be made.
Productivity isn’t just about the doing.
Productivity is about doing what will bring you your end result. Anyone can be productive, yet if you aren’t working on the right things at the right time, you are just wasting time, money and energy.
How can you use the above tips to improve your productivity so that you get the results that you are wanting?
If you need help with any of the above steps, schedule a 30-minute complimentary Productive Planning For Success Strategy Session with me. You’ll walk away with a productivity plan for you to get to doing the right things at the right time!
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