How to Build Amazing Brand Loyalty Easily

Building Brand Loyalty is Easy

Brand loyalty is when someone purchases from you again and again. Refers you to others and sings your praises to anyone who would listen.

Building brand loyalty looks different depending on what type of business you have.

A business that offers products builds brand loyalty differently than a business that offers just services.

Though both need to offer amazing client experiences that the client thinks are amazing.

One of my coaching clients is a restaurant. They build their brand loyalty by learning their customer’s names and what they usually like to order. They often will give them a free drink with their order or a side dish as a thank you.

Another client is a service-based business. She is a coach and builds brand loyalty by offering her current clients a special price on repeat business.

Build Your Own Amazing Customer Experience

Let’s look at a few ways you can build brand loyalty by way of creating an amazing Customer Experience for your customer.

The key here is to think about what exactly would your customer think is a great customer experience. It’s easy for you to think “well, I think it would be this…” You could be right or you could be wrong.

Start by asking customers what they value about you. What is it that has them coming back for more?

Some of my clients send client gifts either when they sign on new clients and/or when they wrap up a working engagement.

My restaurant client sends emails to their customers who have signed up for their newsletter and offers them specials only because they are on their newsletter as a thank you.

And they also track who uses those offers and give only those who they know use their offers, even more, offers and specials.

Take some time to:

• Think about what you think would be an amazing customer experience.
• Ask your customers what you could do to make their experience even better.
• Remember a time when you had an amazing customer experience that had you going back for more and what was it about that you would like to begin to do for your customers.

Happy Customer = Brand Loyalty

We all like to feel special. And one way to have a client for life is to treat them so well they never want to do business with anyone else. And/or you are always their top choice!

So, what do you think? Any ideas you have in creating a customer experience come to you while reading this that you’ll implement?

I’d love to hear your ideas. 

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