Let your personality shine bright.

As a business owner, much of what you bring personally to the table matters. Hiding your true self doesn’t help anyone. Let your personality shine bright.

By letting your personality shine bright, you open the doors to success. You open the doors to your business to allow your ideal clients and customers to feel comfortable to step right in.

You have your own unique personality. Your spirit, if you will. Your true self. The one you are no matter what.

When you let your personality shine bright, it makes your marketing easier. It is simple to create a unique marketing message for your business that will have your ideal clients/customers finding you over and over again.

It helps you to create an amazing client/customer experience that they will come back for time and again.

And most importantly, you are your true self. That alone is what makes your business a success.

Don’t be afraid to be yourself.

When I work with clients I often hear things such as:

• I can’t really do what I want
• No one will want me to be myself
• How can I be myself if I’m in business

In response to those statements, I like to ask:

• Who says you can’t really do what you want?
• Who do you think people want you to be?
• How can you not be yourself in your business?

You can see how my clients probably answered. In fact, maybe you answered the same way. My questions are asked to get my clients to think differently. Of course they have to be themselves, they can’t be anyone else. They are who they are.

Can we improve on that, absolutely. Coaching is great for that. Yet, you are, at your truest form, the most magnificent being on this earth.

You alone have unique skills, talents, gifts, ways of being and so many other parts to you that only you possess.

Don’t be afraid to show them, to show your true self. It is only then you’ll truly shine in your life and in your business.

In my last blog I wrote about how the time has come to better your best self. In it I talked about changing takes courage. It stands to reason that a little courage and some understanding of what you really bring to the world could be all you need to be able to let yourself shine bright.

Take an inventory of your unique self.

If you are still skeptical to let your personality shine. It could be you aren’t clearly seeing all that you have to offer the world.

If that is the case, I recommend that you do an inventory of your skills, talents and gifts. Below are several resources for you to be able to do this on your own.

Skills, according to Indeed: “Skill is a term that encompasses the knowledge, competencies and abilities to perform operational tasks. Skills are developed through life and work experiences and they can also be learned through study. There are different types of skills and some may be easier to access for some people than others, based on things like dexterity, physical abilities and intelligence.”

You have skills that are unique to you and ones that are transferable. That means they are usually broader and related to leadership, communication, critical thinking, analysis, and organization. And can be used in a number of different capacities. Use this skills worksheet if you need some help with transferable skills.

To discover your talents, take a look at 3 Ways to Discover Your Natural Talent.

To help you discover your gifts, if you need to, read this article by Tony Robbins, How To Find Your Gift and 5 Ways to Identify Your Unique Gifts by Tris Thorp, of the Chopra Center.

Need help?

Do you want some help? Sometimes trying to figure out your uniqueness on your own can be challenging. I offer a free 30 minute Uncover Your Unique Brilliance session. Click here to schedule now. You will walk away knowing exactly what your Unique Brilliance is and how to use it in your business.