Do you know what your target market struggles with?

February 2, 2017 By

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I hope you can answer YES! I sure do!  If not, then it’s time that you do.

Time To Get Clear On Who and What Your Target Market Struggles With

One thing that I have noticed (myself included – as I’ve been there too) is that service professionals like to think they can help everyone.  It’s a kind of “leave no one behind” mentality.

Not being dialed in to what your target market struggles with is a sure fire way to fail

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I get it, I really do – when I first started out I balked at learning what specifically the people I wanted to work with struggled with because I believed I could help with everything. I can remember when I was in coaching school, I was on a call with my mentor coach and she was talking about choosing a target market and I was so set against it.  I’m not a very vocal participant on a call but on that call, boy I sure was.

I felt I had to defend my reasons for why I felt I could help everyone. Fast forward to today and now I know without a doubt that that’s one sure fire way to fail. I’ll repeat that, not being dialed in to what your target market struggles with is a sure fire way to fail – yup, cause I failed.

What Changed My Mind.

My mind started to quickly change when I didn’t have any clients and I wasn’t getting any clients. What I was getting when I networked or talked with people about what I did was “That’s nice” and end of conversation. No one was interested. And of course, with no one interested, I wasn’t making any money and I knew I had to do something different. I remembered that call with my mentor coach and so I thought, “well, heck, I’ll get specific with a target market and learn more about what they struggle with and see what happens.”

Here Is What Happened.

As you might expect, a funny thing happened, I not only learned what their challenges were, I saw clearly what I did that helped them solve those challenges. As the saying goes “light dawns on marblehead” and I really saw that I couldn’t help everyone (side note: not everyone wants to be helped) and I could only help those that connected with me and what I did.

Kind of a no-brainer, I know but still you’ll be surprised. Maybe you are shaking your head thinking “Kim, you are so wrong.” I respect that and let me share with you a few bits of information that might have you thinking differently.

My previous blog post was about having a system for attracting clients. You can read it here.

Reasons You Want to Choose Who You Work With.

  • Marketing your business will be easy. You have one message that just those you want to reach will see and say yes to.
  • You’ll easily be able to talk about what you do. With your one message, you will always know what to say and never walk away thinking, “no why didn’t I say x?”
  • It gives you direction. You will no longer waste time talking to people who are not your “peeps”.
  • Time and money will be used wisely. You will no longer waste time or money doing things that do not lead you to your goals and spending money on marketing or opportunities you think might help you. Where you spend your time and money will be specifically where you want them to be.
  • It puts you in a place of confidence. Knowing exactly what you do, how you help and who you work with gives you a confidence that will motivate you to grow your business in exceptional ways.

I hope you can see why it’s important for you to be at choice! What WILL you choose?

Would you like an easy way to discover your target market or to expand the one you already have? Sign up below for my FREE 7 Day Client Attractor Challenge. In 7 days you will know exactly who your target market is, where they are and what to do to reach them!

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Filed Under: Business Mastery, Marketing, Reaching Goals Tagged With: , , ,

Don’t make THIS mistake in your business…

January 19, 2017 By

audience-ezine-1-19-17Whether you have been in business for a long time, a short time or are just starting out, it’s imperative for you to know who your target market is.

When you have been in business for a long time it is easy to get lulled into believing that who you started out with as a target market is still your target market. And while it may be, failing to revisit this major piece of business is basically failing your business.

The Importance of Knowing Your Target Market

Every so often you need to look at your target market and put it through a series of questions to determine if it is indeed still your market. Additionally, you need to determine who else you can expand your reach to as well as how to find them.

It’s important for you to always know exactly who your client or customer is or else you are wasting your time and resources.

You Can’t Help Everyone

A big mistake solopreneurs and small business owners make is that they help everyone. I know, I did the same thing, and boy did it make marketing difficult. I was practically saying something different to every person I met in case they might be a prospect and hear something that would make them go “Oh, I want to work with her.” But it didn’t work; it was stressful.

Getting very specific is the key to finding ideal clients and customers that will buy your products and services.

What Is A Target Market

A target market is a specific group of consumers at which a company aims its products and services.

You may also have heard the term ‘niche’ and that you need to determine who yours is. Your niche is more specifically defined as a small but profitable segment of a market which makes it easier for you to focus your attention on and market to.

The beauty of a niche is that you can create your own by identifying needs or wants that your prospects and clients have, and offer solutions that will satisfy their needs and wants.

Once you know your target market, you can get clearer on how to attract clients to you and focus on being their solution.

Would you like an easy way to discover your target market or to expand the one you already have? Sign up below for my FREE 7 Day Client Attractor Challenge. In 7 days you will know exactly who your target market is, where they are and what to do to reach them!

We respect your email privacy.

Filed Under: Business Mastery, Marketing, Reaching Goals Tagged With: , ,

Do You Have a Client Attraction System?

January 12, 2017 By

7-day-challengeIn order to be a Client Attractor, you need to have a system for attracting clients.

If your business is one of the many that just “wing it” when it comes to knowing their client, you are leaving lots of opportunities and money on the table. Practically every business owner I talk to says that out of their goals for the year they want to make more money. And who doesn’t? Yet when I ask them how they are going to do that they aren’t sure.

A Surefire Way To Make More Money In Your Business

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A Surefire Way To Make More Money In Your Business.

One of the best ways to make more money in your business is to increase your client base (or your customer base as the case my be). I’m not just talking the number of people you add to your mailing list I’m talking about those who buy. And the best way to find those people is to know precisely where your ideal clients are and how to reach them. And again, when I ask business owners if they know where their ideal people are and how they will reach them, I get a lot of shrugging of the shoulders!

I don’t know about you, but that is certainly no way to make more money.

How To Know Where Your Ideal Clients Are.

The best way to know exactly who will be attracted to you so you can attract them is to KNOW right down to the who they are so that you can speak their language, go where they are and attract them like crazy. Here are a few steps to get started:

  • Pick a category of people who you serve. For example, start-up businesses, sales and marketing, health professionals to name a few.
  • Get super specific within this category.  Are they online businesses, brick and mortar, other?
  • Know what they struggle with. What are their challenges that you will help them solve.
  • Identify where they are. Where do they network, what groups are they in, find where they are so you can target your efforts there.

Why It’s Important To Have A Client Attraction System.

As you might already see, it’s important that you know exactly who you serve and narrow it down so that your efforts are on point and so that you can easily know who and where to market to.  It’s important that you know what they struggle with so that you can show up and solve their problems and be their superstar and it’s important that you know where they are so you can attract ideal clients easily and consistently.

And that my friend, is what will help you make more money this year, grow your business and be able to do some amazing work with awesome clients that are just perfect for you and you for them!

Now if you liked these tips, you’ll love my FREE 7 Day Challenge:  Be a Client Attractor NOW. Sign up and in just 7 Days you will know EXACTLY what to do to be an amazing client attractor because you will have your very own client attraction system!

We respect your email privacy.

 

Filed Under: Business Mastery, Marketing, Reaching Goals, Structure Tagged With: , , , , ,

How are you at attracting clients to you?

November 17, 2016 By

11-17-16 ezineIf you said “I’m great at it!”  Yippeee that makes me very happy and please post your tips so that others can learn from you and your expertise.

If you said “I’m not that great at it.”  Then you are in the right place because I’m going share with you a few ways in which you can attract all the clients you want!

KNOW WHO THE PEOPLE YOU SERVE ARE

It’s not enough to hang out your business shingle; you have to be specific about WHO it is you help.  When they see your marketing and advertising, they’ll be able to say “Ohhh, I’m interested in what this person is saying.”  Therefore, YOU need to know what you need to be saying and writing so that you will “speak” to your people and attract them to you.

Several questions that most people never ask or even consider are:

  1. Is this segment big enough (it must be 10,000 people or more)?
  2. Are my services what my people will likely accept and say yes to?
  3. Do they want to solve their problem?
  4. Will they pay me for my services?

If the answers are yes to ALL of them, you are in the right place.  If not, no matter what you do you will not be able to succeed as you’ll be swimming upstream making things extremely difficult for you and your business.

Remember, people have to say yes to you in order for you to have business, you want to make that as easy as possible for them to do so.

KNOW WHAT THEIR SPECIFIC PROBLEM IS THAT YOU HELP THEM SOLVE

Once you know the WHO of it all, the people you serve and want to work with, it’s important to know WHAT their specific problem(s) is.  This is again a key piece in creating a client attractor plan of action that leads to you having clients.

Here are a few key components for you to begin brainstorming:

  • The problem they Experience daily
  • The solution they Want instead
  • What do they need to Learn/Know/Do
  • What is their Ultimate Outcome
  • What is their Why?

KNOW WHERE THEY ARE SO YOU CAN CONNECT WITH THEM

Once you know your WHO and WHAT their specific problem is, spend time researching where your people are.  I can’t tell you how many people I talk to and have worked with who just go out to random networking events or join any online group without doing research to see whether or not it is the place for them to be spending time at or in.

And it’s usually because they haven’t done the work it takes to determine their who and the problems they have so they basically barking up the wrong tree and then feel frustrated because they aren’t seeing any results.

One of the best things you can do for your business success is to do the work before hand to lay the foundation so that you are in the right place at the right time with the right people!

Go ahead and take the time to do the above and you won’t be sorry.  In fact, you might be doing the celebration dance of working with those people who make your heart sing and pay you what you are worth.  It is what you want, isn’t it?

If you want specific help to solve your own client attraction woes, sign up for the 30-Day Rapid Results Program.  In 30 Days you have a Clear Client Attractive Branding Message, Know Who Your People Are and Create a Yes I Want to Work with You Client Attractor Offer!

Email me at kim@kimravida.com with “I want a client attractive business” in the subject if this sounds attractive to you and we’ll talk.  Get what you want out of your business!

Filed Under: Business Mastery, Marketing Tagged With: , ,