Behind the scenes of business success

December 8, 2016 By

ixgpcausaom-remy-baudouinHow to create your business success

I was reading Daymond John’s book  The Power of Broke where he tells readers “Remember, you are the brand.” It’s a very powerful reminder. One that many business owners forget. And if Daymond John is saying it you know it’s something to listen to since he’s all about business success.

If you are a fan of Shark Tank, you know that many times the Sharks invest in the person. I know I’ve watched and thought “wow, I can’t believe they invested in that.” What the Shark was doing was investing in the person. One of the best things you can do for your business success it to own your brand. Your brand is so much more than a logo and colors.

Your brand is so much more than your logo

Your brand is a combination of elements that all add up to your brand is the PROMISE of an EXPERIENCE.

Your brand is an opportunity for you to create:

  • Meaningful, thought-provoking connections with your customers and clients
  • Focus, intention and energy for you in building your business

Ways you can create an amazing brand for business success

There is so much more to your brand than a logo and a tagline or something snazzy. Yes, those are parts of your brand and they all lead to brand awareness, you however, want to create that meaningful, thought-provoking connection with your customers and clients so that they will be loyal to you for a long, long time.

In order for you to do that in such a way that it leads to your business success answer each of the following questions:

  • What is my Unique Brilliance?
  • What am I a Stand for in my business?
  • What am I an Expert at?
  • What is my Brand Promise?
  • What are my Brand Values?
  • What is my Brand Client Experience?
  • What is the Personality of my Brand?

If you would like to learn more about your Unique Brilliance click here.  In upcoming blogs, we’ll discuss in depth each of the above-mentioned questions but for now, go ahead and answer the questions for yourself, it’s a great start. I know you are interested in creating an amazing brand so give yourself at least 30 minutes to answer the questions.

Keys to Improving Your Brand

As you answer the questions, keep in mind the brand you have (if you have a brand at this moment) and whether or not it is the brand you want to have in the future. If it is, great, how can you improve upon it? If it isn’t what do you want your brand to convey? What do you want it to say about you? What do you want your customer’s/client’s experience to be?

Now is a great time to look to the future and the experiences your customers and clients get and will get from doing business with you.

Once you answer the above questions, shoot me an email at kim@kimravida.com and tell me what you discovered, what you are excited about and how will knowing what you now know lead you to your business success!

 

 

Filed Under: Branding, Business Mastery, Marketing, Reaching Goals Tagged With: , , , , ,

Do you know your brand promise?

September 29, 2016 By

Passon - Branding blog post 9-29-16Your brand is so much more than a logo.

Your brand is the PROMISE of an EXPERIENCE.

What is the promise that you offer your clients? All great personal brands clearly answer:

  • Who am I
  • What do I stand for
  • What am I an expert in or at

Can you easily answer the above questions? If you are shaking in your boots and thinking ‘oh crap, NO I can’t’ not to worry, there is good news! With a little knowledge, you can create your very own brand promise.

What is branding?

Branding is an opportunity for you to create a meaningful, thought-provoking connection with your clients (and even potential clients), it serves as a focus, intention and energy for you in building your business.

An example of a brand that did that is Coca-Cola. When you think of Coke, what immediately comes to mind? Does “have a Coke and a smile” come to mind, what about polar bears having fun? Coke has done a phenomenal job at creating a cohesive brand, they sell good times that feel good.

What are you selling?

Next, take a moment and think about yourself. What is it you sell? By the way, if you are in business, you are selling something. So before you get all up in arms with me, just go with it because you are in business to make money and you can only do that if you sell something.

I recently wrote about creating your Unique Brilliance, click here to find out how to do that, it’s a great start.  Start thinking about what you are a stand for in your business. An example is Deepak Chopra – he is a stand for: “there is more to life than what we see.”

Then ask yourself what are you an expert at or in (hint: go back to what you are selling, because more than likely it’s what you are an expert at/in), be very specific here. Deepak is an expert at “making something esoteric understandable to mainstream America.”

Your Brand Promise

You are now ready to create your  Brand Promise. This will be something that will guide you and help you to make decisions and choices in what you put forward in terms of marketing content, what you do for people and many other things.

Your Brand Promise tells your market that you can be relied upon to deliver a consistent experience regardless of the particular of what you are delivering – be it product, service or event.

Your Brand Promise is specific, emotional and always includes naming your ideal client. You can publish it, but it truly is for you to use for yourself and for your marketing and this Brand Promise of yours should serve you for years.

Your Brand Promise tells your market that you can be relied upon to deliver a consistent experience

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Take a moment and think about what it is that your business promises to deliver.

If you need an example, here’s mine:

“I teach women business owners how to succeed by focusing on specific how to steps, strategies and tactics that support their healthy business growth so that they make money and have more fun in their business.”

Your turn, what is YOUR Brand Promise?

If you aren’t sure, I have a sweet opportunity for you! It’s called Create The Soul of Your Brand Guide. All you have to do is email me at kim@kimravida.com and put in the subject line YES! Please Help Me With My Brand. It is my gift to you. Don’t wait, this offer will go fast and it’s so awesome you won’t want to miss out.

 

Filed Under: Business Mastery, Marketing, Structure Tagged With: , ,

Is your marketing right on or are you stumbling and bumbling?

September 15, 2016 By

What is marketing, anyway?

In business marketing is a BIG word. It’s used all the time, but what exactly does it mean and what does it mean to you?

Marketing as is defined by Wikipedia is: the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise, or to raise the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience.[1]

The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” [2]

And this is all fine and good, but what does it mean to and for you? Well, ultimately it means exposure, you get known, you make SALES and you have money! Whoohoo. Are you getting excited yet?

Oh but wait, there is more!

How can your marketing improve your success?

One thing that I see small business owners and solopreneurs fail at is creating marketing messages that capture their spirit, personality and passion. They fail to put themselves into.

One of my clients owns a successful hair salon and the reason it was successful was because she knew that it was her that people came into see.

In the beginning, it wasn’t always that way, she wanted to and did take a more background role. What she noticed was that she didn’t get as much repeat business as she did when she was the one greeting, setting their next appointments and conversing with them.

After she understood it was her Unique Brilliance that lead to more business, it was easy to create a marketing plan that filled in the missing pieces and gave her much success.

By identifying your Unique Brilliance and what you bring to the table, you can use it as a powerful catalyst for using your gifts and talents on your most profitable actions.

Unlock your powerful, instantly recognizable presence.

The best way to become a client-attraction and opportunity magnet is to know and strategically use your spirit, personality and passion to create hot marketing messages, create amazing images, attention-getting copy and many other marketing touch points that lead to increased clients and sales.

Knowing Your Unique Brilliance

Your own Unique Brilliance is not a skill, it’s a powerful force that describes the very core of who you are as an individual.

Here are a few questions for you to ask:

  • Write down what you loved to do as a child.
  • What are some words or qualities that describe that?
  • Finish this sentence:  My Unique Brilliance is that I _____________________

A few examples: I inspire possibility; I ignite passion and action; I empower greatness.

Keep in mind that your Unique Brilliance is just you – so it will not mention others and it does not describe steps or process.

How can you use your Unique Brilliance in your marketing? If you empower greatness how does that look? What social media messages and images are you creating; what are you talking about to potential clients; and how are you presenting your business to the world?

It’s fun and exciting! You can effortlessly create amazing marketing materials. You won’t be just creating a message you’ll be creating and building a brand!

If you are stumbling and bumbling with your marketing and attracting clients in your business and want to create amazing marketing messages that are on point and on brand, I have something you can’t say no to, it’s called Create The Soul of Your Business Marketing Guide. All you have to do is email me at kim@kimravida.com and put in the subject line YES! It is my gift to you. Don’t wait, this offer will go fast and it’s so awesome you won’t want to miss out.

Filed Under: Business Mastery, Marketing, Structure Tagged With: , , ,